SWOT Analysis - H&M

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SWOT Analysis - H&M

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H+M, HM, H and M SWOT analysis, SWOT analysis, COS, Monki, Weekday, Other Stories, Cheap Monday, HM Home, ARKET, ready to wear, fashion, Erling Presson, Hennes and Mauritz, Zara

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Abstract

The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest fashion trends, thus making it a favorite choice for many consumers. H&M has a versatile fashion range that provides customers with abundant choice of clothing for everyday casual wear, sportswear, smart event clothing as well as shoes and accessories. With fifty-one active online markets, H&M is ever so popular in current times where consumers are technologically savvy, and many prefer to do their shopping from the comfort of their homes.

Introduction
1. H&M Company
2. H&M Company Background
SWOT Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

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[...] With cheap high-volume production, the issue of product quality comes about. H&M will lose customers if the quality of its clothing deteriorates due to cheap production practices. Political exposure is also a concern of well-known brands such as H&M. A small slip up can instigate enough media attention to give the company a bad reputation. For example, in 2018 H&M used an image on its online store showing a black child model fashioning an H&M sweatshirt that said “coolest monkey in the jungle” on it. [...]

[...] As mentioned before, H&M has stores in over sixty countries. The company thus spans over many different cultures and economic environments. H&M opened its first store in Africa in 2015, customers were lined up outside the store before it even opened Through international exposure and strong consumer support, H&M thus is able to reduce economic climate risks. If one country's economy is struggling, it could be that another is flourishing enough to help compensate for the reduction in turnover from the stores in the weaker economy. [...]

[...] A diverse product range allows H&M to appeal to many customers with differing preferences and provides the company with many platforms on which to improve, expand or reduce product production. The 2020 Coronavirus pandemic poses many challenges for business, but H&M can capitalize on these circumstances by strengthening online platforms to increase online shopping sales and customer satisfaction. References H&M Group. https://hmgroup.com/ E. Paton a Fashion Giant, Has a Problem: $ 4.3 Billion in Unsold Clothes. The New York Times. Online at: https://www.nytimes.com/2018/03/27/business/hm-clothes-stock-sales.html. [...]

[...] Finance in the lab Levels of inventory: Zara vs. H&M. Financial Controlling Tools and Articles. Astra. Online at: https://www.financeinthelab.com/level-of-inventory-zara-vs-hm/ H. Bhasin SWOT Analysis of H&M. Marketing91. Online at: https://www.marketing91.com/swot-analysis- hm/#:~:text=Diversified%20global%20 presence%3A%20H%26M%20has, company%20to%20minimise%20business%20risks. UKEssays Supply Chain and Outsourcing. Online at: https://www.ukessays.com/essays/economics/multinational-corporations-and- global-outsourcing-handm-in-bangladesh-economics-essay.php?vref=1 L. Stack H&M Apologizes for ‘Monkey' Image Featuring Black Child. [...]

[...] New York Times. Online at: https://www.nytimes.com/2018/01/08/business/hm-monkey.html E. Cranley H&M's CEO says that climate activists are encouraging people to stop consuming which poses a terrible threat to the fashion industry. Business Insider. Insider Inc. [...]

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