Cosmetics marketing, field of beauty, skin care, toiletries, hair care, perfumes, decorative cosmetics, marketing of cosmetic products, beauty industry, EFCI European Federation of Cosmetic Industries, martech, natural cosmetics, bio cosmetics
Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created cosmetic products to answer the increasing demand for consumers allowing influencing radically our styles of modes and our society. They form today part of our culture and of our modern world while taking part in the industry with several billion dollars which extends through the whole world, there are always many searches for new ways and the tendencies of the mode which support and ensure the growth of cosmetic industry.
[...] Bio and natural cosmetics: what are the differences? CosmeBio. https://www.cosmebio.org/fr/nos-dossiers/difference-cosmetiques-bio- naturels/ 15) Kajetan WYRZYKOWSKI. The guide of the packaging for cosmetics, Packhelp. 16) Kolsquare. The influencer Marketing in the sector of the beauty in 2020. 17) The essay. Various actors of the sector of the cosmetics and channels of distribution of the market, lesson 18) Lisa KERBIRIO. Future of the certified bio cosmetics in France,2018. 19) Lionne, CLEMENTINE. The biological cosmetic: a return to the sources? [...]
[...] The beauty marketing trend that is emerging and that will gain momentum in terms of influencer marketing in the sector will be experiential. According to the latest statistics from the European Federation of Cosmetic Industries in 2017. The European cosmetics market has seen an increasing progression of almost compared to 2016 to reach 77.6 billion euros, and it has contributed to more 2 million jobs in Europe. Making Europe the largest market in the world. The preferences and trends of the cosmetics industry are changing for each European country. [...]
[...] We will provide lighting in this case study the situation of the sector of the marketing of the cosmetics, the tendencies and the marketing of the bio cosmetics. I. The Instance of Cosmetic Marketing Sector The marketing of cosmetic products is also essential for exposing a product to consumers and improving this image in order to encourage consumption and create the customer's desire for a product or service. Such desire is created not only by advertising the product, but also by creating a favourable image of the company and the product and ensuring that customers get the company to support that image. [...]
[...] o Digital marketing has become a priority for all companies. Creating a professional, high-quality website with an online presence is a must these days, especially for a market such as cosmetics. Mobile applications and social networks are also more useful in helping the sales force but also for customers to promote the various products. Consumers today expect to see attractive graphics and a user-friendly website, and if they don't, many won't bother to read the product, without paying attention to their purchase. [...]
[...] It will also promote the act of buying and the more expensive the product and the better the packaging must be in terms of its content, unique and eye-catching product packaging is an essential part of a successful product. If you are not the artistic type, consider working with a professional designer to get ideas for a new product container or a new company logo that will grab consumers' attention. o Identify the main distribution channels. The right distribution channels for cosmetic products are crucial. Here again we need to focus on your target market. [...]
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