Uniqlo, KPI Key Performance Indicator, SWOT analysis, supply chain, clothing, textile brand, sustainable finance, clothing repair, clothing company, fast fashion
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of theory, the objectification of its product. It is a question of seeking the durability of a process first, to obtain a maximum profit only in a second's time.
In this way, the products sold by Uniqlo respond to this constant need to predict and anticipate customer needs, to affirm the continuity of its evolution and the intrinsic quality of its products.
Such a system is by nature perennial, but we were asked to establish the future strategy, in terms of sustainability and more particularly regarding the repairability of products. This mission, which we are carrying out as a consultant for the brand, led us to consider the importance of a plural vision of this strategy.
Indeed, it seems inconceivable to our group to choose a single axis, to the detriment of the others. In fact, it is an association of ideas that has enabled us to determine the solution that we wish to implement. We want to offer Uniqlo customers the opportunity to have their damaged clothes repaired, and this goes far beyond the simple guarantee that the brand already offers.
[...] Involving customers in the repairability process is important for the proposed innovation to be effective. A second strategy would therefore be to promote repair rather than replacement by emphasizing the importance of repairing damaged garments rather than replacing them. This strategy will reduce the demand for new clothing and reduce waste, thus promoting a more sustainable and responsible consumption pattern. This can be done through ads or posters on the electronic platform that we want to offer the company's customers, but also through its website, social media like Instagram, and in-store posters. [...]
[...] Le Reste "our investment strategy is not directly affected by sustainable finance". V. Hadoux "In our client portfolio, we advise a listed company. Sustainable finance affects its investment strategies and decision-making to participate in the fight against global warming but also to be able to publish in its Universal Registration Document a section on the European green taxonomy that is most favorable for its image. There is some discrepancy between the responses, particularly due to the different backgrounds in which respondents work. [...]
[...] Implementation of electronic safes to deliver pay slips in a dematerialized and secure manner to employees (reduction in paper, ink and electricity consumption); Some SMEs have planted trees in the car parks to provide natural shade in the summer (reducing heat in vehicles and around buildings), helping the trees to capture carbon (reducing the company's overall carbon footprint); Renewal of the vehicle fleet with rechargeable hybrid or 100% electric vehicles according to user needs; Automatically turning off lights at 6 p.m. instead of 8 p.m.; Installation of motion detectors in the bathrooms to turn on the lights only when necessary; Elimination of hot water in sanitary facilities, except for showers. 8. Does sustainable finance mean reduced profits? [...]
[...] Sustainable finance does contribute to solving current environmental problems. For example, we can measure this impact by implementing indicators from the European green taxonomy, such as: - Climate change mitigation; Climate change adaptation - Adaptation to climate change; - Protection and sustainable use of water and marine resources; - Transition to a circular economy; - Pollution prevention and control; - Protection and restoration of ecosystem biodiversity. For example, a company that decides to create a green wall in order to contribute to biodiversity and protect its building from heat could create an indicator by measuring the reduction in energy consumption in the summer between before and after the installation of this wall. [...]
[...] Each of these tools can be utilized as part of an overall information-security policy. The digitalization completely changed the definition of authentication. In fact, it was before done by identifying someone through their physical appearance, but now how can it be possible through a screen? Tools for authentication are used to ensure that the person accessing the information is, indeed, whom they present themselves to be. Multi-factor authentication is a method of verifying a user's identity using more than one authentication factor. [...]
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