SWOT Analysis - Amazon

Extract

[...] SWOT Analysis Amazon A. Strengths International Icon Amazon is one of the GAFA (thus, one of the four most powerful companies in the world). The site has become an e-commerce giant in just a few years. After all, who has not already ordered from Amazon? In 2019, the sales volume of marketplace sellers on Amazon was two hundred billion dollars. But that's not all, its Amazon Prime service has over 150 million paid prime subscribers worldwide. Indeed, the e-merchant's net sales jumped 20% at the end of 2019, to 254 billion euros throughout 2019. [...]

[...] In 2020, in the program, Un monde en docs, the spokesperson for the organisation Attac France, Raphaël Pradeau, raises the company's refusal to participate in the debate, while it is currently investing heavily in an advertisement concerning the protection of its employees in the face of the pandemic. Environmental Policy In 2017, Greenpeace established a ranking of the least environmentally friendly companies, and Amazon is at the top of it. Several global organisations committed to the environment, including the UN, denounced the lack of effort on the part of Amazon to minimise its environmental impact. For example, it is estimated that Amazon's Web hosting service company, in 2018, emitted as much greenhouse gases as Portugal. [...]

[...] SWOT Analysis - Amazon I. Introduction A. Company presentation In order to better understand Amazon's SWOT analysis, it is worth going back to its history. Amazon is an American-born, Seattle-based e-commerce company. Originally, the Amazon company was only involved in distance selling of books, then diversified by offering cultural products, and finally merchants, and even food. This company, created in July 1994 by Jeff Bezos, was listed on the stock market in May 1997. In 2020, Amazon employed more than 541,900 people worldwide, had more than 175 distribution warehouses around the world and, finally, the firm is the 3rd largest company in the world in stock market terms, with more than trillion in market capitalization. [...]

[...] (Source: journaldunet.com) C. The global e-commerce sector in a few figures E-Commerce, for the year 2019, generated $2,131 billion, a increase (Source: FEVAD). You will find China in the first place, followed by the United States and the United Kingdom. These figures can be explained in part by an increase in drop-shipping around the world. FEVAD also reports that Europe accounts for 30% of the global turnover volume, with 547 billion Euros in transactions. D. The SWOT matrix Strengths Weaknesses International icon Fairly basic business model Solid economy Commercial failures Innovation and development Counterfeiting A low-cost structure. [...]

[...] Indeed, the latter is more and more likely to consume completely online and, in particular, because of teleworking, which no longer involves travel. Acquisitions of e-commerce platforms Acquiring the largest number of e-commerce companies could allow Amazon to outnumber the competition, and thus, increase its leadership in the market. Re-evaluation of working conditions In April 2020, during the Covid-19 crisis, the justice denounced a certain laxity concerning the safety of its employees in the face of the virus. To improve its image, Amazon is considering a Covid premium. [...]