Marketing Mix - Nestle

Extract

[...] Point of sale Nestlé's distribution strategy is based on consumer products. In addition, since its products are purchased on a regular basis and are therefore consumed quickly, the Nestlé company prefers to use a rotation method. Due to strong consumer demand for its products, Nestlé has adopted a strategy based, in particular, on wholesale purchases. In addition, the company regularly implements discounts and several strategies to keep the chain dynamic. Its Maggi and Nescafé products are in high demand in the market. [...]

[...] Marketing Mix - Nestle I. Introduction Nestlé has stood out from the strong competition, present in the agri-food market, and is positioned as a leading global brand. Its brand image with consumers gives it the status of the largest company in the global agri- food market. A quality brand known throughout the world, we find its various products and brands available on the shelves of any business, small or large. We will carry out the marketing mix of the Nestlé company by presenting its product portfolio and, in particular, the products that contribute to its success, the pricing policy used, its distribution network, which allows the accessibility and availability of its products and, finally the various marketing tactics used by Nestlé to promote its products. [...]

[...] The Nestlé group also offers sauces and pasta, as well as pizzas, under the Buitoni brand, which can be kept in the refrigerator. Overall, Nestlé has major brands that contribute a lot to its bottom line: Nescafé and Maggi. These are two of the best-selling brands in the world. B. Price Nestlé's pricing policy is defined according to the market for each product. Competitive products can be found cheaper than those of Nestlé, even though they are in the same product category. [...]

[...] Marketing mix of Nestle A. Product Nestlé has a wide range of products providing consumers with a wide range of choices. Its products are classified into several categories: Dairy products: Nestlé manufactures several milk-based products such as plain yoghurt, flavoured skimmed milk, as well as stick sachets of milk. There are also ice creams like Milo or Smarties Pop-up. Chocolates and confectionery: Nestlé offer several kinds and brands of chocolates. The most popular are Kitkat, Milky Bar, Crunch, Smarties, Lion. [...]

[...] On their own, they represent around 90% of total sales. Moreover, it is the distribution policy based on consumer products that are at the origin of its sales, especially when the Nestlé brand favours wholesale by slashing prices. In addition, the products leaving the factory in bulk are transported to a warehouse where they will then be picked up by distributors. These, in turn, distribute to supermarkets or small businesses so that they are available to consumers. D. Promotion/Advertising One of the most successful advertising campaigns is the campaign for the Nescafé brand. [...]