Fieldwork - Analyzing a retail outlet: Nielsen Holdings N.V.

Extract

[...] With “Innovations” Nielsen helps companies to see the needs the consumer haven't even articulated yet. Also the “Marketing” of the help seeking company can be improved through Nielsen. Reaching the right audiences as well as to prompt the desired consumer reaction is promised by the company. This alters again the sales efficiency, because with the consumer panels Nielsen digs deep into the shopper behavior to help understand the why behind the buy so that they can enhance the marketing approach at retail. [...]

[...] What they do is to measure what consumers watch and buy to bring a clear and complete understanding of performance. The company have different segments with different focusses: • In the Watch segment, they focus is on currency-grade ratings of viewing across all screens, devices, and platforms to measure the size and composition of the Total Audience. • In the Buy segment, they focus on sales and market share for brands, providing both local views and consistent global views, covering 106 countries representing over 90% of world population and GDP. [...]

[...] Fieldwork - Analyzing a retail outlet: Nielsen NIELSEN: SEARCHING FOR INFORMATION SOURCES Company/ Administration Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to offer market research. Nielsen was acquired by the Dun & Bradstreet Company in 1984. In this transition the company was divided into two separate companies: Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. [...]

[...] Blake: Executive Vice President, External Affairs • Karen Kornbluh: Executive Vice President, External Affairs Nielsen was a private company from 2006 through 2011. On January the company listed itself on the New York Stock Exchange. The Board of Directors is elected by the stockholders to oversee management and to assure that the long-term interests of the stockholders are being served. Structure, contents, services The introductory page of the company gives us a small overview of there working-area and their current projects. [...]

[...] This also alter how company's that need their services see the firm, displaying social activities and programs Nielsen helps by investing. Nielsen works with many videos and slides to pass information easily to the recipient. They use colorful graphs and make the content worth looking at. In About we find an overall conclusion what makes Nielsen so outstanding in it's field of work. We can learn about the leaders and also career opportunities. Investors are provided by information as well as companies. [...]