How connected devices transform client experience?

Abstract

Hypothesis 1: Digital could improve the in-store customer experience
Hypothesis 2: Omni channel is the new retail business model
Hypothesis 3: Digital media provide brands with a ubiquitous power

The aim of my research is to supplement and validate the research information already acquired on my problem "How are connected devices transforming the customer experience? "
As well as a hypothesis to be tested empirically which will be accepted or rejected depending on the results of the interviews: "Could digital enhance the in-store customer experience? ". A qualitative methodology of an exploratory nature was therefore initially imposed.