How does generation Z consume music? - Between simplicity and instantness

Abstract

In terms of consumption, a tool has absolutely revolutionized everything since the beginning of the 21st century, and it is of course the Internet. New modes of consumption have appeared ; it is now possible to have access to an almost limitless range of choices, to compare them, to rate them, to give our opinion to an immense community. Some industries had to evolve and rethink their offers because of the Internet, and without Internet, companies loose a huge amount of turnover. If we take the example of France, in 2005 the amount of revenue made by the e-commerce was about 8,4 billion of Dollars. In 2016, this amount was about 72 billion of Dol-lars (Statista), which makes a 75% increase (see appendix A).