Which Factors Motivate Generation Z to Pay for and Recommend Premium Streaming Music?
Thesis - 40 pages - Digital & e-marketing
This thesis focuses on the music industry, and more specifically on the new economic model that is allowing this sector to grow again: on-demand music. Also known as music streaming, on-demand music has profoundly changed the way music is distributed and consumed and seems to meet a need given...
How does generation Z consume music? - Between simplicity and instantness
Thesis - 48 pages - Digital & e-marketing
In terms of consumption, a tool has absolutely revolutionized everything since the beginning of the 21st century, and it is of course the Internet. New modes of consumption have appeared ; it is now possible to have access to an almost limitless range of choices, to compare them, to rate them, to...
How connected devices transform client experience?
Thesis - 25 pages - Digital & e-marketing
Hypothesis 1: Digital could improve the in-store customer experience Hypothesis 2: Omni channel is the new retail business model Hypothesis 3: Digital media provide brands with a ubiquitous power The aim of my research is to supplement and validate the research information already acquired on...
