Post, trends, social networks, critera, intention, ID card, context, stories, twitter
This slideshow explains how to create an attractive post on social networks.
[...] have filters) numbers of views - (if above X views then consider as top story)- compare to stories with similar content recognize the brands Hashtags is that # exceed X number in 24h / X number in a year In general, we're a social network. I prefer that because I think it is focused on the people part of it - as opposed to some people call it social media, which I think focuses more on the content. [...]
[...] Social listening - Access and Collect web data: Enrich Post data Criterias: Post ID card Nature of the post (video, image ) Language If more than 10000 repost for twitter or likes for instagram in 24 hours People tagged Emojis if more than 10% of the text is in one language then attribute to that language Key words Hashtags Buzz according to the platform (if youtube dailymotion, assume video - if instagram, snapchat, assume photo, etc) assimilate emojis to emotions Likes and comments and engagement Criteria: Intention of the Post Content value: functional or entertainment Reach of the post Call to action Customer engagement: likes, comments, conversation numbers of views compare to number of likes (if facebook, what kind of likes - heart, laughing face, sad emoji, etc)) number of shared number of comments Paid content Commercial or non-commercial purpose if commercial, does it have a link to site/product? [...]
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