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01 Sep 2020

Social media

Worksheets - 2 pages - Digital & e-marketing

Nowadays, using social media to express an opinion has become a widespread phenomenon. At first sight, it would seem that using it is quite superficial, but we must point out that the role of social media goes far beyond personal concerns, thus becoming a powerful communication tool.

10 Sep 2019

How does generation Z consume music? - Between simplicity and instantness

Thesis - 48 pages - Digital & e-marketing

In terms of consumption, a tool has absolutely revolutionized everything since the beginning of the 21st century, and it is of course the Internet. New modes of consumption have appeared ; it is now possible to have access to an almost limitless range of choices, to compare them, to rate them, to...

06 Sep 2019

How connected devices transform client experience?

Thesis - 25 pages - Digital & e-marketing

Hypothesis 1: Digital could improve the in-store customer experience Hypothesis 2: Omni channel is the new retail business model Hypothesis 3: Digital media provide brands with a ubiquitous power The aim of my research is to supplement and validate the research information already acquired on...