Digital marketing: start-ups that differentiate themselves

Extract

[...] Digital marketing: start-ups that differentiate themselves Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become indispensable in the daily life of the public. It is, therefore, inevitable for companies, especially small and new ones, to adapt to the modern world. For the growth or even the launching of a business, a smart marketing strategy is necessary, in particular, small businesses and start-ups that need an effective digital marketing strategy to generate sales and grow their business. [...]

[...] Usually, Google Adwords ads and advertising links allow businesses to promote their brand or products on the Internet. These links are also used on editorial sites or as picture ads on social networks. The display: Display advertising includes all digital marketing actions that have as a communication medium videos and graphic elements. There are many types of display advertising (video display, tablet, computer and smartphone display, classic display), and among them, the video display is the one that has the largest place on the market. [...]

[...] Indeed, to conquer the place of the Madeleine in Paris, the Michel & Augustin brand deployed a rather improvised device, which brought thousands of views since Internet users shared the event on all social media platforms. Michel & Augustin knew how to create its notoriety via numerous marketing levers. As for social networks, this one has a fairly effective social media strategy. The content of the various pages of the brand consists of information allowing discovering the brand and to interact with it. Social networks are used for the purpose of creating a bond with subscribers. The Michel & Augustin brand is also interested in displaying banners and AdWords to generate traffic. [...]

[...] Finally, with the massive use of social media platforms such as Twitter, Instagram and Facebook, it is easier for small or new businesses to reach large numbers of people quickly. The power of social media is impressive, as it is a place where people are more likely to be interested in a brand or business. This process can be seen as a way to improve brand recognition through different social media platforms. Examples Case of Michel & Augustin Created in 2004, Michel & Augustin is a brand and start-up specialising in food products. [...]

[...] You should know that in 2014, for example, the creation of clothes was a means used to gain in quality and professionalism, but also to financially support the blog. BonneGueule is a very inspiring start-up that has experienced remarkable growth with the opening of five physical stores and an e-shop. A small business that has grown a lot by having at the beginning as a simple medium: a blog with quite interesting content. Indeed, with interesting articles and advice, BonneGueule has been able to meet the need for knowledge and the problems of Internet users. [...]