Health application, cost analysis, communication plan, Facebook, Kickstarter, stakeholders
Setting up the project requires a needs analysis (financial cost, comparative table, market price, designer price, developer price). The communication plan (Facebook and kKckstarter) is then defined, and the project's stakeholders identified.
[...] Health application project - Healthood COSTS ANALYSIS EXCEL PROTOTYPE Creating an Excel sheet allows to classify nutritional food values. We need 500 ? for the prototype creation and 100 ? per month for maintenance and updates. The total cost for the Excel prototype creation is therefore to BETA AND FINAL APPLICATION The beta application will calculate nutritional food values and create meals. Users beta application comments will be used for the final application. Beta and final applications programming amounts which is added 500 ? [...]
[...] Maintenance and updates applications: 500 ? To make a comparison we will choose the average between a beginner programmer's wage and a highly experienced programmer's wage, which is equivalent to about ? per month. We distribute wages equally every month. Our friend's intervention cost is about equal to a programmer with average experience cost. We think our friend experience is superior, moreover he knows very well the project we want to create. Total costs are therefore more advantageous if we choose our friend rather than another professional. [...]
[...] We will find on Facebook and Kickstarter, - Slogan creation to associate a sentence with the application and the company, - Company and application presentation by a brief history describing the founders and their objectives, - Determination of values promulgated by the Society: health, well-being, organic food . - Sporting and healthy people photographs, - Foods photographs especially vegetables and fruits, - Complete meals and appetizing recipes photographs, - People preparing recipes videos, - Positive comments of users' application . THE FACEBOOK PAGE Facebook page lets know the application and the society as well as to create a community. Elements mentioned above must be present on the page. [...]
[...] Video and photographic presentations of recipes are the essential elements. People should be able to communicate on the page, so positive comments or recipes suggestions for example can be published. PRESENCE ON KICKSTARTER Kickstarter platform allows to obtain the people interested in the project financing, it allows at the same time to make the application known to the public. Elements mentioned above must appear on the Kickstarter platform. However, the most important thing is to convince people to fund the project. [...]
[...] Applications will also have an opportunity to make donations. We analyze costs for the first seven months. We don't count costs of different people' wages who will be employed thereafter. The costs generated in the first seven months are related to the employment of a programmer. Both creators will work for free. Those costs include the creation Excel prototype creation, beta application, free and paying final applications. We allocate costs as follows: - June: Beginning of the creating of Excel prototype: 500 ? [...]
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