Digital marketing Apple, specialising in consumer electronics, iPhones, Apple Music, Apple Arcade, digital marketing, smartphones, connected objects, communication, social networks, specialized sites
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet users, who now expect something else from advertising.
Consequently, all brands must succeed in establishing a certain complementarity between traditional advertising and digital tools, which are used daily by the vast majority of the population. Digital marketing takes a very important place in the lives of consumers and, more particularly, Internet users. Indeed, today it is one of the best ways to achieve the objectives of a company and to understand the new challenges of consumption and communication with customers, and more generally consumers, who are all or almost all, Internet users.
[...] Digital Marketing – Apple Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet users, who now expect something else from advertising. Consequently, all brands must succeed in establishing a certain complementarity between traditional advertising and digital tools, which are used daily by the vast majority of the population. [...]
[...] For brands, the internet is the surest way to increase awareness, monitor competition and provide great deals to consumers. It also makes it possible to recruit new collaborators, to seek new partners, to call on more appropriate marketing, such as influencers, in particular. Social networks have experienced more and more rapid growth over the past ten years. Their main advantage is the simplicity and speed of information dissemination. A person can educate an entire community in seconds and so on, which can dramatically increase the visibility of brands on their own site. II. [...]
[...] In 2020, there was a sharp increase in revenue from services, Apple Music, Apple Arcade and TV Unsurprisingly, the lockdown prompted consumers to take more subscriptions to pass the time. These services have increased by 29% in the space of a year. Today, more than 1.5 billion Apple products are in service worldwide. In 2020, Apple had more than 2,400 employees in France suppliers and 20 stores, that represents more than 200,000 jobs across the brand's ecosystem. Globally, there are 504 Apple Stores in 25 different countries. Online stores are present in 39 countries. [...]
[...] Brands have had to adapt to this series of changes, with customers who are increasingly volatile and difficult to retain. New entrants are numerous, regardless of the field of activity, which further force brands to develop more effective strategies to promote their offer. Digital marketing is one such strategy, which is an effective way to understand the behaviour as well as the buying habits of customers. This behaviour is characterised by words which can be a requirement, innovations, transparency and mobility. D. [...]
[...] We will also discuss the consumer behaviour and the digitalisation of communication methods, as well as the importance of the internet and social networks. The second and last part will be devoted to Apple and its digital marketing. We will present the strategy of the company as well as its famous events. We will also talk about the group's relationship with consumers and the brand's influence around the world through the most effective digital marketing. I. Digital marketing A. Definition Digital marketing is also referred to as web marketing. [...]
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