SWOT Analysis - Coca-Cola

Extract

[...] SWOT Analysis - Coca Cola Company profile: The COCA-COLA company is a leading soft drink specialised American company. Currently selling products in more than 200 countries, the COCA-COLA company is mainly known for selling one of the most popular beverages on earth: “Coca-Cola” (also called “Coke”). The COCA-COLA company own a portfolio of well-kn o wn soft drink brands such as “Sprite,” “Schweppes,” “Fanta.” The company also manufactures and distributes a variety of other types of beverages, including energy drinks, bottled water, fruit juices, iced teas, and more. [...]

[...] Company Stock valuation: DCF Model: Stocks buy-backs happened around $59.83 during the first and second quarters of 2023 which suppose that the company value its own stock above this price. Investment Thesis: The Coca-Cola C ompany is a well- m a n a g e d iconic nonalcoholic beverage company. Known for its effective marketing strategies (Sant Claus, collector bottles during football world cups, sharing the drink with the names on the bottle ) The Coca-Cola Company adapts itself to tailor its consumers' interests and concerns. [...]

[...] Long- Term Strategy: The Coca-Cola Company is aiming at being an even more customeroriented company. Establishing an even stronger brand portfolio throughout a disciplined portfolio growth. Financials: Financial Structure: FIGURE 1 - The COCA-COLA company performance since IPO The Management: CEO: James Quincey, joined the company in 1996, CEO since 2017 Chairman of the Board since 2019 Since 2017 the Coca-Cola Company's net margins rose from an average of 10.12% between 2009-2016 to an average of 13.27% between 2017-2023. Since James Quincey's appointment as CEO the stock rose from trading at $40 a share to around $60 a share which is a rise from its ex-ante price. [...]

[...] The owning of the Coca-Cola brand build a rampart between The Coca-Cola Company and its direct competitor which would take decades if not centuries to reverse. Considering the company's leader position in its industry a n d the perspective of new markets in emerging countries, which represent 40% of the current worldwide population, could directly positively affect the COCACOLA Company's future sales. The company's recent billion investment in their supply chain efficiency reflects a desire to improve the return on equity on the long term. [...]