PESTEL Analysis - Subway

Extract

[...] PESTEL Analysis – Subway I. Introduction Since its inception in 1989, the Subway company has continued to expand its activities in many countries around the world. Most of its restaurants are located in the United States. In addition, beyond the quality of the products offered by Subway, the popular brand loved by burger fans is known for its marketing skills as well as its customer service. However, Subway, like all large fast-food companies, faces different types of barriers in the global marketplace which may be political, economic, social, technological, ecological, or legal. [...]

[...] - Technological: The trends, advances, and technological changes that a company must follow and adopt in order to provide its customers with innovative products. - Ecological: Laws and regulations relating to the environmental impact of a business - Legal: In order to be able to continue its activities, a company is obliged to comply with all legal regulations and laws. II. PESTEL Analysis of Subway A. Political In the context of international affairs, political factors play an important role. Governments are getting more and more strict with big companies. [...]

[...] Additionally, on social media, Subway may advertise its selections and offers. Many fast-food companies post video ads on Instagram and Facebook and then interact with their customers on online platforms such as Twitter. In the old days, the publication of new promotions, as well as interaction with consumers, could only be done through advertisements and print media. Technology has, therefore, facilitated communication between a company and its customers. However, social media doesn't always have a positive effect. This is because it also makes it easier for customers to post bad reviews and complaints. [...]

[...] In addition, several countries have implemented a policy to publicly display nutritional information and calories of each Subway product. It's true that it's a legal requirement, but customers want it, too. Legal issues are a real obstacle to the growth of a business. However, when it comes to subway, the issues the brand faces are not really of a legal nature. III. Conclusion and strategic recommendations Subway is a world-famous fast-food brand. Like every company that operates in the food industry, it must take into account different factors in order to be able to continue to operate. [...]

[...] For example, since this is the food industry, Subway must be able to maintain food quality in accordance with food regulations. Also, in terms of ecology, the brand must follow environmental laws at the risk of having to close its restaurants. [...]