Improving the Company's Production and Retail - Purdy's Chocolates Undercover Mission

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Improving the Company's Production and Retail - Purdy's Chocolates Undercover Mission

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Purdy's Chocolate, CEO Chief Executive Officer, improvement, company production, company retail, undercover mission, chocolate manufacturing, chocolate retailing, Richard Purdy, Karen Flavelle, expansion, eastern market, production factory, recommendations, improvement strategy, retailing, company growth, chocolate

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Abstract

The Chief Executive Officer of Purdy's Chocolates noted that, for a company to keep growing and expanding, there was need for the top management to become aware and alive to the employees' and customer's opinion and view (Reality, 2014, p. 1). It was for this very purpose that she asked one of the top managers, Kriston Dean, to disguise herself as an ordinary low- and mid-level staff in order to efficiently interact with the employees and customers. Mrs. Dean was expected to use the opportunity to identify key areas where the company needs to improve in regard to production and retailing. Afterwards, she was to provide feedback in the form of a written report, with proposals and strategies for improvement.

Background and Main Features of Purdy's Chocolates
Objectives for the New Eastern Market and the Challenges Faced
The Purpose of the Undercover Mission Request
Research Undertaken and the Related Findings
Recommendations and Improvement Strategies

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[...] This intense competition made it difficult for Purdy's chocolates to find a strategic location for their retail shops (IBISworld p. 1). The Purpose of the Undercover Mission Request The Chief Executive Officer of Purdy's Chocolates noted that, for a company to keep growing and expanding, there was need for the top management to become aware and alive to the employees' and customer's opinion and view (Reality p. 1). It was for this very purpose that she asked one of the top managers, Kriston Dean, to disguise herself as an ordinary low- and mid-level staff in order to efficiently interact with the employees and customers. [...]

[...] Retrieved from DHnews: https://dailyhive.com/vancouver/rare-look-inside-purdys-chocolate-factory-photos IBISworld. ( 30). Chocolate Production in Canada - Market Research Report. Retrieved from IBISworld: https://www.ibisworld.com/canada/market-research-reports/chocolate-production-industry/ Imhoff, A. ( 6). Purdys Chocolatier's Best Kept Secret: Women Power its Company. Retrieved from Businesswire: https://www.businesswire.com/news/home/20200306005052/en/Purdys-Chocolatier%E2%80%99s-Best-Kept-Secret-Women-Power-its-Company Reality. ( 4). Undercover Boss - Purdy's Chocolates S2 E3 (Canadian TV series). [...]

[...] Improving the Company's Production and Retail - Purdy's Chocolates Undercover Mission Name: Institution: Background and Main Features of Purdy's Chocolates Purdy's Chocolate is a multi-flavored chocolate manufacturing and retailing company with its head office in Vancouver, Canada (Imhoff p. 1). The company was founded in the year 1907 by Richard Purdy (Reality p. 1). Karen Flavelle, the current Chief Executive Officer, assumed management in the year 1994, after taking over from her father who was in charge after he acquired the company back in the year 1963 (Cision p. [...]

[...] Just like Alycia, Dean discovered that Jessica enjoyed working for the company and that she desired to be part of its long-term plans. Recommendations and Improvement Strategies In order to handle the frustrations that came along with attaining daily targets, Dean advocated for there to be established a smooth chain of communication where employees' concerns would be addressed efficiently and effectively (Reality p. 1). For instance, as per Kathy's suggestion, ergonomic bars were placed at the factory to enhance the working environment. [...]

[...] Secondly, she recommended for top performing as well as long-serving employees to be appreciated in the form of rewards, as this would help to motivate them even further and also to coerce other employees into delivering better. Finally, to address the issue of shortages in supply, there was need to work on the production line so as to ensure there was always enough products on the shop shelves. References List Cision. ( 20). The world needs more Purdys. Retrieved from Cision: https://www.newswire.ca/news-releases/the-world-needs-more-purdys-686010022.html Confectionery. ( 4). Focus: Emerging Canadian artisan confectionery market on the rise. Retrieved from Confectionery Production: https://www.confectioneryproduction.com/feature/31170/focus-emerging-canadian-artisan-confectionery-market-on-the-rise/ DHnews. ( 20). A rare look inside the Purdys chocolate factory (PHOTOS). [...]

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