SWOT Analysis - Stellantis

Extract

[...] SWOT Analysis - Stellantis Introduction Stellantis overview Founded on January Stellantis is a multinational corporation engaged in the automotive industry. The group was born from a merger between two big names, the PSA Group and Fiat Chrysler Automobiles. As of October the announcement of the merger between the two companies was made public. The new multinational automotive group markets 14 brands. Five of the brands come from the PSA group, and the others come from FCA. Market figures The group has 400,000 workers, and its turnover is 167 billion euros, including 72.6 billion euros in the first half of 2021. [...]

[...] Moreover, production according to environmental norms and rules is a means which can both promote the group in one direction and destroy it in the other direction if it does not respect them. Protecting the environment is everyone's fight in this century, and any business showing interest in this would be supported and encouraged. [...]

[...] By partnering with PSA, Stellantis now has the ability to sell its products on most of the planet. The brand image: Given the quality of the cars manufactured by PSA and FCA, the Stellantis group has inherited a strong image. Indeed, the brands that make up the group convey a positive message, as with the Jeep brand, for example, its efficiency and design, which adapt to any use, convey a good image for the company. Stellantis, therefore, has a good reputation that precedes it, and this is a strength for the automaker. [...]

[...] For example, "Stellantis is faced with internal competition between brands from PSA and FCA. In bad shape, Alfa Romeo will have to find its place compared to Peugeot. PSA's `sporty' brand, will Fiat support its `low-cost' connotation so as not to cannibalise Opel? What will become of Lancia-in palliative care-Dodge and Chrysler (dying)?" This is, therefore, a weakness that the group will have to eliminate for better functioning. In addition, the change in technical and technological agendas, as well as platforms, can hamper the proper functioning of the group, because currently, we are talking about "Ex-PSA" and "Ex-FCA". [...]

[...] Opportunities The merger of two groups is in itself an opportunity for Stellantis. Indeed, the group now has the possibility of having several openings in terms of business because the notoriety of the two groups precedes the brand. The ecological market: no one can ignore that these days, the ecology is deteriorating more and more, and the efforts to remedy this is called upon by all, without exception. Indeed, Stellantis is supposed to help improve the environment. This is an opportunity for Stellantis to manufacture cars to current and future environmental standards. [...]