SWOT Analysis - Boeing

Angela L.

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SWOT Analysis Boeing, aviation industry, market data, manufacturing aeroplanes, Boeing company, Airbus, Commercial Aircraft, European aviation group, supply Chain, USA, France

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Abstract

With its official name 'the Boeing Company', Boeing is an American company based in Chicago that operates in the aircraft and aerospace manufacturing sectors. Boeing relies mostly on the construction of civilian aeroplanes, helicopters, satellites, military aircraft, etc. In this area, the American company is second in the world, after Airbus Commercial Aircraft, which is a European aviation group. Following the disasters with the Boeing 737 Max in 2019, several flights were banned and the fleet was grounded pending an investigation.

Introduction
1. Boeing
2. Industry and Market Data
3. Introducing Boeing's SWOT Analysis
SWOT Analysis of Boeing
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
Conclusion and Strategic Recommendations

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[...] These incidents have weakened the company because the efficiency and consistency of the devices used are critical to air safety. Since these incidents took place in 2019, the company has experienced a major setback, as it is difficult to build a good reputation and easy to lose it. So, restoring this good image may take time. Source Boeing orders most of the components for its 4-world aircraft. As seen above, around 70% of the components come from outside, and this is a very big weakness. [...]

[...] The September 11 attack is a perfect example. Even for big companies like Boeing, the losses were enormous, as passengers had now developed a certain aversion to the theft of planes. Trade war Indeed, given that the rivalry between Boeing and Airbus is strong, a threat exists in the sense that Boeing could be deprived of certain contracts in Europe in favour of Airbus. Cybersecurity These days it has become common to see cyber attacks, and aircraft manufacturers like Boeing are not spared. [...]

[...] Indeed, these good relations with its partners are the fruit of the recognition that Boeing attributes to its partners for having contributed to its success and to its notoriety. Strategic Partners In sectors and fields where technology is very advanced, it is important to align with partners who offer advanced technologies. The idea is that by having partners who make use of advanced technologies, Boeing will also benefit from all technological advances. The strength of Boeing is that their partnerships are made with large companies that are based all over the world. [...]

[...] SWOT analysis will allow Boeing executives to have a more precise and broader vision of these four factors. II. SWOT Analysis of Boeing Strengths Weaknesses -Market shares -Insecurity -Strong innovation -Source -Wide variety -Strong's dependence on the USA -Strong interpersonal skills -The supply chain -Strategic partners - Poor management of human resources -The supply chain Opportunities Threats -The space force -Strong competition -The ability to innovate -public opinion -The coronavirus -The growing demand for crisis satellites -Attacks and terrorism -Electric planes -Trade war -Flying cars - Cybersecurity -Environmental protection A. [...]

[...] Industry and Market Data Boeing is a large corporation operating on a global scale. Its revenue in 2018 was 101,127 million USD and its capitalization was worth 208,987 million USD in 2019. In the 1990s, Boeing acquired the space and defence business of Rockwell International, which was a manufacturer of 7 US space shuttles, valued at USD 3.2 billion. C. Introducing Boeing's SWOT Analysis Globally, Boeing has a reputation for manufacturing aeroplanes, helicopters, jets, and more. Boeing operates in both advanced and remote areas around the world. [...]

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