Strategic Analysis of the Renault Company

Extract

[...] Please provide the references. Renault's mission is "To make mobility sustainable and accessible to everyone, everywhere in the world." Source: https://group.renault.com/groupe/ Explain whether the current mission is good and relevant. The mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission is good or bad since the two go hand in hand: to ensure access to vehicles that are as environmentally friendly as possible, but the company's primary goal is to sell. [...]

[...] SWOT analysis of the company [strengths, weaknesses]. Factor [features, resources, competences] Character of the factor [strength or weaknesses] Strong control over the company's financial resources with a low debt ratio and strong financing capacity Strength The company is strongly represented in the international market through many alliance strategies (including Nissan), which increases the number of potential customers. This also allows strong economies of scale to be achieved Strength A pioneering company in the hybrid car market. Market that shows strong growth and consumer enthusiasm. [...]

[...] SWOT analysis of the company [opportunities, threats]. Factor [macro-environment, micro-environment] Character of the factor [opportunity or threat] Ecological awareness helps to create new markets and new products. Opportunity Emerging countries are seeing their demand explode. Conquering these countries can significantly increase the company's market share. Opportunity Technological advances are pushing car manufacturers to surpass themselves and invest in research and development. Thus, creating the autonomous car or the flying car of tomorrow can create a new market that would give a real competitive advantage. [...]

[...] The protection of its customers is achieved through the respect of its rights and the respect of technical and environmental requirements. The protection of shareholders is mainly achieved by controlling information on the financial health of the company. With regard to the last point, and finally to protect citizenship in a global environment, Renault ensures that it is neutral in its decision-making (supplier, sponsorship). Also, the company's CSR policy is committed to integrating concerns social, environmental and economic in its actions taking into account the interests of all stakeholders. [...]

[...] Weakness It is a French brand that promotes the made in France. As a result, employee costs are particularly high. Moreover, French labour law does not allow much flexibility either. But French know-how, particularly in terms of the technical skills of its employees, guarantees the good quality of its products and is recognized as a strength by consumers. Weakness Strength Focusing on the company's efforts, particularly marketing on entry-level vehicles that are not very profitable Weakness Diagnosis of external conditions - opportunities and threats in the company's environment. [...]