PESTEL Analysis - Tesla

Extract

[...] Legal The company has responsibilities for performance. As a result, the Tesla company may face legal issues, such as complaints in the event that vehicles do not operate properly, especially if there is an autopilot failure. In addition, it is also necessary to take into account the regulations of the automotive sector (laws and regulations on vehicles in terms of sales and import). European safety standards are different from those required in the United States. Just as there are privacy laws, cyber-attacks on buyer data must therefore be avoided. [...]

[...] This misconception led to accidents in 2015. The company must also be able to keep technological promises in terms of battery life and succeed in outperforming its future competitors in the race for innovation. V. Ecological Through the concept of the 100% electric car is the image of a car, protecting the planet and humanity within the framework of CSR. Behind this concept, one also finds economic advantages, thanks to the market of the rights to pollute. Tesla has the option of selling its CO2 credits to other manufacturers who fail to meet pollution standards. [...]

[...] PESTEL Analysis – Tesla I. Political Politically, subsidies and ecological bonuses for the purchase of non- polluting vehicles help orient the purchase of cars in Europe towards the environmental protection desired by political parties. The CAFE standard was put in place in order to penalize manufacturers who do not respect the ceiling of 95g/km. As in France, the government has set itself the objective of increasing the number of recharging stations. In addition, the launch of the Airbus battery plan aims to allow Europe to catch up with a significant delay compared to the Asian countries, which are major producers of batteries. [...]

[...] Autonomy also plays an important role. In addition, brand awareness also offers each buyer the feeling of belonging to a group of individuals who wish to preserve the planet and who wish to own goods with strong technological innovation (thus, finding themselves at the forefront of consumer technology, electric cars). IV. Technological The increase and the level of research and development expenditure corroborate the fact that Tesla is a company strongly oriented towards innovation (battery autonomy, autopilot etc.). Thus, Autopilot mode is one of the flagship functions. [...]