Marketing Mix - Ford

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[...] Its marketing mix is a harmonious whole that brings together a large portfolio of products, prices that suit the different types of customers of the brand, a fairly solid distribution policy as well as an effective communication policy. References and bibliography Strategy - Ford Enterprise: the expertise of a great generalist https://www.flotauto.com/strategie-ford- entreprise-20190513.html The birth of the Ford Motor Company http://www.fiches-auto.fr/articles- auto/histoire-des-marques-auto/s-816-histoire-ford.php Exposed: Ford https://www.etudier.com/dissertations/Expos%C3%A9-Sur-Ford/380940.html Ford https://www.strategies.fr/recherche/all/Ford FORD'S COMMUNICATION STRATEGY https://www.capmemo.fr/droit-et-entreprise/213-la-strategie-de- communication-de-ford.html Automotive digital marketing trends: the case of FORD https://blog.eminence.ch/les-tendances-du-marketing-digital-dans-le-secteur- de-lautomobile-le-cas-de-ford/#:~:text=La%20strat%C3% A9gie% 20marketing% 20de% 20Ford, de% 20diff% C3% A9rentes% 20niches% 20de% 20march% C3% A9. WHAT MAKES THE PRICE OF AN AUTOMOTIVE? [...]

[...] Marketing Mix of Ford A. Product Thanks to the efficiency of its manufacturing plants and its high technology, Ford offers a multitude of products to the world market. Since the creation of its first car model in 1908, the ‘Model T', the company has marketed a considerable number of cars, including the Ford Focus, the Ford Fiesta, the Ford Ranger and the Ford Escape. Ford's product portfolio also includes vehicles like Jaguar, Land Rover, Volvo and the Ashton Martin brand. [...]

[...] Ford also offers financial services through its Ford Motor LLC company. The brand is making remarkable efforts to position itself as a market leader in electronic and autonomous cars. Among the most popular products of Ford, we find Ford 150, Ecosport, Ford Mustang, Ford Expedition. The brand works regularly on its range of cars by adding electric cars. In fact, to penetrate this market, Ford is working with the Chinese 100% electric car maker ‘Zotye'. The aim of this collaboration is to add a fully electric vehicle segment to the portfolio. [...]

[...] Marketing Mix – Ford I. Introduction The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power, quality, strength, vitality and the pleasure of driving with complete reliability. And, like every big business, Ford has many competitors like Chrysler Groups LLC and Toyota Motor Corporation. The company also has shares in several companies such as Chinese company Jiangling British company Aston Martin and Japanese company Mazda A. [...]

[...] The pricing strategy is also based on the financial performance of the company and on market valuation. Affordable price and low fuel consumption have made Ford products a favourite among low-income consumers. The pricing strategy used by the company to determine the correct price for its products, therefore, depends on the market. Primarily, Ford uses two main pricing strategies. On the one hand, the market-based pricing strategy of applying prices based on demand, competition as well as consumer perception so that prices are adapted to market conditions. [...]