Strategic Development and Market Entry Plan - Green Gold
Case study - 8 pages - Green marketing
Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...
Fenway Park Sponsorship
Case study - 2 pages - Sport marketing
As a student in our class, I had a fantastic chance to visit a guided tour of historic Fenway Park, the home ballpark of the Boston Red Sox. Constantly during the tour, I observed and analyzed various sponsorship options while considering the places around the famous stadium. This report aims to...
Exploring Profit, Entertainment, and Ethics in Sports
Case study - 4 pages - Sport marketing
The commercialization of sports implies utilizing sports activities, events, and athletes for profit. This dynamic has turned sports from plain recreational activities into these multibillion-dollar industries. However, with this commercialization comes a complex dilemma: the balance between...
The Role of FinTech in Transforming the Landscape of Banking
Dissertation - 10 pages - Bank marketing
The rapid growth of financial technologies (FinTech) is transforming and reshaping the future of banking services. With digital platforms replacing conventional methods of providing banking services globally, Fintech has evolved the application of innovative technologies in finance to develop...
Samsung as a Silicon Valley Company
Case study - 3 pages - ICT marketing
Samsung is facing a challenging period that can redefine the company's history. As a leader in the consumer electronics market, Samsung has enjoyed massive success for several decades. However, recent developments in the tech and electronics industry have been characterized by the emergence...
Destination Branding & Brand Architecture
Case study - 2 pages - Brand management
Different nations have different market dynamics, regulations, population composition, and purchasing power that inform how different brands market and promote their products in the country. Australia has unique characteristics that marketers are trying to gain a significant market share from;...
META Platform Incorporation (Facebook)
Case study - 6 pages - Digital & e-marketing
Corporate Social Responsibility (CSR) is deeply ingrained in META's mission of positively impacting society and making the world more open and connected (Taulli, 2012). META is committed to fulfilling its ethical obligations by distinguishing between good and wrong, actively engaging in...
KFC's Market Position and External Factors
Case study - 6 pages - Catering marketing
KFC (Kentucky Fried Chicken), a global fast-food giant, has left an indelible mark on the food industry (Guinto & Alcantara, 2022). With its iconic Colonel Sanders logo and a rich history dating back to the 1930s, KFC has become synonymous with crispy fried chicken. However, understanding...
Strategic Intervention Plan for Addressing Substance Abuse in Skirbeck, Lincolnshire
Case study - 5 pages - Medias&communication marketing
The predominant health problem with the highest prevalence in the area is smoking among young people. Substance use, particularly tobacco smoking by young adolescents, turns out to be one of the most predominant health problems in Skirbeck, Lincolnshire, with a prevalence rate of 4.5% among those...
How Do Social Media Business Models Affect the Public Sphere?
Essay - 2 pages - Medias&communication marketing
Social media platforms have emerged as the center of the universe for our digital persona, changing how people communicate with each other and profoundly impacting both the economic sector and the public arena. At the core of their influence lies an innovative business model that exploits...
Digital Workplace Transformation: Reinventing Communication - Penny Swift (2023) - Organizational Communication in the News
Book review - 4 pages - Medias&communication marketing
In today's dynamic environment, digitization has emerged as the basis of business transactions across the globe. The essay will further explore the dimensions underpinning the move towards digital transformation, their importance, and soft changes in culture that need to be adjusted to pave...
International Culture and Communications - Airbnb
Essay - 4 pages - Services marketing
Airbnb is a major company that has brought major changes to the hospitality industry. The idea of Airbnb emerged in San Francisco in 2007, and it has spread throughout the world within a short period of time. In the last decade, the Airbnb model has enabled the business to develop and grow...
SWOT analysis - "The Trinity Collection"
Sectorial analysis - 2 pages - Brand management
"The Trinity Collection" plans to be a unique player in the competitive cosmetics industry, where the Christian faith will be incorporated into beauty enhancement products. This management strategy involves the aspect of religion to the market, remembering to maintain a viable business'...
Tourist Attractions in the Caribbean
Case study - 3 pages - Tourism marketing
The Caribbean, an enchanting mosaic of islands scattered across the azure waters of the Caribbean Sea, is a premier tourist destination renowned for its breathtaking landscapes, rich cultural heritage, and diverse recreational offerings. This paradisiacal region, with its unique blend of natural...
BettaU(TM): Better your mind, better your health - Portfolio of Evidence (POE)
Case study - 10 pages - Marketing theories
Customers' needs are constantly changing. Regarding the bettaU™ application, an increase in demand for tailored support, an expansion of the age range, and the integration of mental health resources into students' current curriculum. Tailored support is when a business provides...
Digital innovation - Michelin
Case study - 5 pages - Digital & e-marketing
Michelin has adopted AI to improve its production, reduce costs, and offer a better customer experience. For example, the company has used AI to improve its tire production process, particularly by optimizing the lifespan of tire molds. Thanks to AI, Michelin was able to reduce tire production...
SWOT Analysis - Coca-Cola
Case study - 3 pages - Catering marketing
The Coca-Cola Company is a leading soft drink specialised American company. Currently selling products in more than 200 countries, the COCA-COLA company is mainly known for selling one of the most popular beverages on earth : "Coca-Cola" (also called "Coke"). The Coca-Cola Company owns a...
What is the impact of the Diesel gate on the German automotive industry?
Case study - 3 pages - Automotive marketing
This paper aims to assess the consequences of the scandal of the German automobile industry. The Diesel gate exposed the morally dubious actions of the VW group in the world, and some might say that this resulted in a drop of sales for the German car manufacturers. The group has, however, sold a...
The Fall of the Kylie Cosmetics Empire
Case study - 3 pages - Fashion and ready to wear marketing
Kylie Cosmetics is the success story that captivated the beauty world since its launch in 2015 by Kylie Jenner, the reality TV star and influential member of the Kardashian-Jenner family. What began as a small online makeup business quickly transformed into a global phenomenon.
The use of parodies in advertising industry
Summary - 3 pages - Medias&communication marketing
The underlying argument linking the five documents is the advertisement industry or, to be more specific, the way in which parodies can be made of advertisements, how said parodies can subsequently be exploited for commercial or informative purposes, and how these so-called spoofs, can help...
Seiko and the watch market
Case study - 6 pages - Luxury marketing
Watches have a long history which evolved significantly over time. Here are some examples of how the watch product category has evolved, and the key elements that have changed the nature of competition. The early history of watches was dominated by mechanical watches, which used gears and springs...
Strategic integration & brand expanding dominance in Asia - LVMH - Script for a presentation
Presentation - 13 pages - International marketing
As it currently stands, the luxury market is a thriving market with continuous growth despite a complex economic situation in recent years. The market registered nearly $88 billion in global spending on luxury goods in 2003. We anticipate an increase in spending on luxury goods of 3% to 5% over...
Company Study Report - Uniqlo
Case study - 15 pages - Fashion and ready to wear marketing
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...
Economic development plan based on comparative advantages
Creative writing - 1 pages - Marketing theories
"Our advice was solicited in order to establish hereby an economic development plan. Thus, we have studied each specificity of your nation and will explain the steps to follow in order to increase your wealth creation."
XFL Case Study Questions
Case study - 2 pages - Sport marketing
The XFL failed due to strategic missteps and bad decisions. Indeed, there was a demand for sports entertainment time during the off seasons. The first misstep was the lack of three major elements in the announcement: a strong independent financial base, a national broadcast partner and important...
KPIs in the media industry
Market study - 1 pages - Medias&communication marketing
Overall, the media industry is really unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry has to adapt to its customers. That means that both challenges and opportunities are numerous, and can either lead to the failure of a company, or to its success,...
Health application project - Healthood
Case study - 4 pages - Digital & e-marketing
Setting up the project requires a needs analysis (financial cost, comparative table, market price, designer price, developer price). The communication plan (Facebook and kKckstarter) is then defined, and the project's stakeholders identified.
Report on Market Assessment Survey for Primark
Case study - 2 pages - Fashion and ready to wear marketing
The market on which Primark operates is highly competitive, especially in well-developed countries. The better the economy, the more competitive the market becomes. In order to boost its sales and its image, Primark has to take some important decisions. The aim of this report is to examine the...
Mouthwash: International Market Description
Market study - 2 pages - Marketing theories
This slideshow presents a short study of the mouthwash market.
Burger King's "Google Home of the Whopper" campaign
Case study - 1 pages - Marketing theories
A 15-second TV commercial concludes with the phrase, "Ok Google, what is the Whopper burger?". "Ok Google" near to a speaker connected to Google Home starts the voice assistant, who will try to answer the question, without the slightest intervention of the viewer. Once the spot airs, Google Home...
