The study on factors influencing people in purchasing prepaid cards

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The study on factors influencing people in purchasing prepaid cards

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Abstract

Hutchison Telecom, one of the world's leading cellular service Providers, brings hutch to you. They are known for their innovative approach and world-class technology. Their goal is to provide you superior products and services, anytime and anywhere. Hutch values are stated simply. To be fair and transparent in what we do and how we do it.

To provide you quality services with more customer friendly practices. To make your communications experience simple, pleasurable and fun. Where you don't simply get technology - but technology that is relevant. Where solutions are not just promised in the future - but delivered in the present

Hutchison established its presence in India in 1994, through a joint venture with Max India Limited. In 1995, Hutchison Max Telecom became the first operator in India to launch its cellular service. Today, Hutchison is the one of the largest providers of cellular services in India with presence in all the major regions - Orange in Mumbai and Hutch in Gujarat, Kolkata, Andhra Pradesh, Karnataka, Delhi and Chennai. It is also the country's largest roaming operator, with a more extensive network in India and around the world than any other.

Abstract
Company profile
1. Hutchison Telecom sector
2. Hutch in India
3. Operator
4. Hutch world wide
5. What can you expect from a career at Hutchison
6. Hutch product profile
7. Going Hutch
8. Sim card
9. Saying hi
10. For your security
11. Personal Identification Number (PIN)
12. Personal Unlocked Key (PUK)
13. Replacements
14. Services
15. Charges
16. Call barring
Industry profile
1. The research
Objectives of the study
Limitations of the study
Research methodology
1. Tables and charts
2. Statistical analysis
3. Findings
4. Suggestions and recommendations
5. Conclusion
Appendices
Bibliography

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Extract

[...] Hutch offers Direct top-up , an exclusive facility on your Hutch prepaid phone. If you are an HDFC, UTIbank, Citi bank or IDBI bank customer, you can refill your Hutch prepaid card any time, any where and for as low as Rs All you have to do is send SMS and your card gets refilled instantly. Alternatively, you can walk into any partner banks ATM to refill your prepaid card. You can avail this facility even while you are in roaming. [...]

[...] There is no significant difference between the age group and influence in buying decision CHI SQUARE ANALYSIS: Occupation* Network the people use. Null hypothesis:There is no significant relationship between the occupation of the respondents and the network they use. Alternate hypothesis: There is significant relationship between the occupation of the respondents and the network they use. Degree of freedom: = = 12 Occupation/ RPG Airte Cell Hutch Others Total Network l one 93.225 Total The calculated value is The table value = 21.06 Calculated value > Tabulated value Ho is rejected Alternate hypothesis: There is significant relationship between the occupation of the respondents and the network they use. [...]

[...] The HUTCH only takes 24% stake Usage of Mobile connectivity by the family members: Connectivity Total Percentage Inference: From the above table it is clear that 41% of respondents other family numbers are also using the Mobile connectivity Influencing people in buying decisions : People Total Percentage Inference: From the analysis we can infer that most of the surveyed are influenced by their friends Purpose of using Mobile: Inference: From the the above analysis it is clear that the respondents using Mobile Phone for the purpose The Expectation of the respondents before purchasing the prepaid card: Expectations Total Percentage charges charges coverage Inference: From the above table it is clear that large percentage people of 31% are in favour of Wide Network coverage and Less out going charges Reasons for preferring prepaid cards: Reasons Total Percentage billing chargeability Inference: From the analysis the researcher finds that the selection of prepaid cards is only the Budget control Table and chart for the age group of the respondents: Age group Total Percentage Total 100% Inference: 35% of the respondents lie in the age group of 26- 35 followed by 16- STATISTICAL ANALYSIS: CHI SQUARE ANALYSIS: AGE * Family influence of respondents buying decision . [...]

[...] It is also the country's largest roaming operator, with a more extensive network in India and around the world than any other Operator: It is part of the Hong Kong based multinational conglomerate Hutchison Whampoa Limited, a Fortune 500 company, and one of the largest companies listed on the Hong Kong Stock Exchange. Its operations span 36 countries across the Asia Pacific region, Europe and the Americas. Hutchison affiliates jointly account for the largest number of cellular subscribers in India numbering over 2 million Hutch world wide: Hutchison Telecom is a wholly owned subsidiary of Hutchison Whampoa Limited, a Hong Kong based industrial conglomerate. [...]

[...] On your third recharge get Rs.25 worth extra talk time. This offer is available with the Rs Starter pack on recharges of Rs or above Tariff: Incoming Free Free numbers SMS incoming Free Free Calling line identification Free Free :All inclusive STD rates: STD Rates (Per min) -To GSM phones in TamilNadu RS -To GSM phones outside TamilNadu Rs -To other phones 50-200 kms Rs 201-500 Kms Rs Over 500 Kms Rs Roaming: Hutch prepaid makes travel a lot easier. [...]

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