Representation, Perception and Happiness
Case study - 3 pages - Educational studies
In contemporary times, expression of individuality has risen in prominence. People are concerned about their roles in the society and the relevance of these roles to functioning of their societies. In other words, people want to feel important and appreciated. The role of perception on position...
Driving on phone be banned - Distracted driving
Case study - 2 pages - Educational studies
Talking on the phone is an easy task because of the advancement I technology and the availability of devices such as Bluetooth Headsets and loudspeaker systems that enable a person top drive while talking on the phone. Talking on the phone while driving enables a person top save time by...
Room to read, a charitable organization
Case study - 2 pages - Educational studies
The first step in the analysis is the category of the organization. There are six steps that evaluate whether an organization or a business. The motivation of the founder is often contained in the mission statement of the business, because mission statements often communicate the values of the...
Central banks & monetary policy
Case study - 7 pages - Educational studies
Most of central banks presume that financial stability has policy responsibility. In a few situations where the central bank is faced with legal objective that is explicit for stability in finance, objective is of a wide range and the responsibility of central banks far reaching. However, in...
Competitive Forces, The Five, That Shape Strategy - Harvard Review
Case study - 3 pages - Educational studies
Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces which include:...
The city of Houston Texas; Neighborhood "Memorial"
Case study - 5 pages - Educational studies
Memorial neighborhood is located in Houston, Texas, the United States of America (Memorial City District, 2008). The neighborhood took shape in the 1960's following development in the nearby neighborhoods of Buffalo Bayou. It was an area previously characterized by empty land and farms with...
Information Security Program - Security Risk Assessment and Audit
Case study - 12 pages - Educational studies
An information security program is one of the fundamental aspects of security management that must be properly implemented to ensure that information within the computer systems are appropriately protected (Krause & Tipton, 2007). Threats to information systems include unauthorized access and...
Gender Stereotypes- Gender status and its effect on work dominated by different sex
Case study - 5 pages - Educational studies
Over the years, various generalizations have been made about the roles that each gender plays in society. Such ideas have been introduced into children's lives from the point in time they are born, they also passed them down over the generations (Chodorow, 2004). Such generalizations have...
Capital Chemist Diagnostic and Sales System - Information Systems and the performance of firms
Case study - 5 pages - Educational studies
Most studies have tried to explain the relationships between firm performance, competitive advantage and investments made in information systems. Literature on information systems offers useful insights on the relationship competitive strategy and information systems; however, it is still not...
Public opinion & responding to crisis
Case study - 2 pages - Educational studies
A crisis is an unstable condition or situation or a stage in a series of events at which the inclination of future events, in most cases for the worst, is determined. How issues are handles at this stage, is very vital in determining the extent to which the future events may be favorable or...
Role of Interventions Programs - Public Health Theory
Case study - 3 pages - Educational studies
The social cognitive theory can be effectively used in the curbing of the excessive alcohol use that has been noted amongst the students of Indiana University College. The social cognitive theory, according to scholars in the social and behavioral sciences, is conceptualized by understanding only...
The relationship between sponsorship, patronage and sponsorship
Essay - 4 pages - Sports
"Sponsorship is an institutional vehicle for communication. It is a financial contribution (and / or technical) to discrete cultural action, scientific, social or general interest, which helps maintain or improve in the medium / long term, the company's image patron. It must be distinguished...
The different types of sports sponsorship
Case study - 5 pages - Sports
The choice to sponsor a sport is based on different criteria. First of all, this sports must match the company's image. It must be recognized and loved by the public, which will allow the company to improve its reputation and brand image. It is a marketing strategy, as the company uses the...
World Cup 2007 - Rugby
Case study - 5 pages - Educational studies
The sixth edition of the Rugby World Cup was held in France from September 7 to October 30, 2007 in twelve different stages. The competition was won by South African team that beat the England team in the finals. Rugby World Cup was the biggest sporting event of 2007 worldwide. Since its creation...
Evolution of sports sponsorship
Case study - 5 pages - Sociology & social sciences
In the early twentieth century in Italy and Germany, sports sponsorship was a form of paternalism, where companies invest in sports without waiting for a commercial or financial return. The most prominent examples are from Fiat with the football club Juventus, and the chemical company Bayer with...
Sports sponsorship and indicators for measuring efficiency
Case study - 5 pages - Sports
Since the late 1990s, companies multiply communication activities to stand out from their competitors. Today, companies have many tools to achieve their goals, and many of them have taken a liking to sports sponsorship. 4 billion euros, the amount invested in France in 2006 on the sports...
Measurement indicators of economic efficiency
Case study - 5 pages - Sports
Before analyzing the measures of economic efficiency sponsorship, we must remember that the ultimate goal is to increase business revenue. Sponsorship is a real strategy for businesses. In times of sponsorship operation, and if the growth of the company exceeds the periods without sponsorship,...
Sponsorship and companies
Case study - 4 pages - Sports
The first level corresponds to the participants in the event. We do not often think of the participants when measuring the visibility of the sponsors, as participants in a sponsored sports event are not always professional. Many amateur likely to consume also participate in these events. For...
The third level of exposure corresponds to the media audience: Media and sports
Case study - 3 pages - Sports
The media audiences are used to calculate the indirect audience of the event. There are four types of indirect audience: • Spectators live: it is the people in front of their television or those who listen to the radio. These people are the most vulnerable to persuasion, they live...
The goals and targets of sports sponsorship
Case study - 4 pages - Sports
Sports sponsorship is now a powerful marketing tool. The many companies that integrate it into their strategy traditionally target the cognitive objectives (increase awareness), emotional (developing branding) and conative (increase sales) are quantified in terms of quantity and / or quality. If...
Indicators to measure image: Sponsorship for sports
Case study - 5 pages - Sports
Sponsor of the image measurement indicators are essential to business. A sponsorship deal is in place to naturally enhance the brand image and thus favorably influence the audience. To be effective, sponsorship should produce a positive image and brand quality. Image Measurement Indicators will...
Roland Garros 2007
Case study - 5 pages - Sports
Roland Garros is a clay court tennis tournament held annually since 1928 in Paris, in the Roland Garros stadium. It takes place on the last week of May and the first week of June. Roland Garros is considered the second most prestigious tennis tournament in the world after Wimbledon, but above...
Indicators to measure awareness and image: Sports and sponsorship
Case study - 3 pages - Sports
The sponsoring companies setting up a sponsorship deal also want as many people as corresponding to the intended target and way to remember the brand. This marks the memory that will affect its reputation, that is to say the number of people who know their name or existence. To measure the...
Sport Eye Tracking tool
Case study - 3 pages - Educational studies
Sport Eye Tracking is a tool developed by the agencies Havas Sports and Havas Media Innovation, which measures the effectiveness of the visibility of the sponsors during broadcasts of sporting events on television. During major sporting events, during which audiences are high, there is an...
International Relations - The New Population Bomb
Case study - 3 pages - Educational studies
Population: The article certainly addresses population, in the sense of human resource, as a key component for industrialization and sustainability unto the future. Demographic elements in the population of a country influence a country's predisposition to domestic production, political...
Leadership Case: "How did Georges Plassat get Carrefour Group back on its feet in less than 3 years?"
Case study - 6 pages - Educational studies
Carrefour is one of the first employer in France with 115 000 employees (475 000 worldwide) and millions of clients. But in 2011, Carrefour Group was in a very bad shape and was sinking under too much administrative paperwork, inadequate processes and way too many reporting. Its profit went down...
LexisNexis Legal Research
Case study - 2 pages - Educational studies
Given the number of the different states from which the bulk of the clients of Hickey-Marco & Associates comes from, it is of great significance to understand the statutes of limitation for the various causes of action in those states. The states in question include Wisconsin state, Michigan...
Bullying in Professional Kitchens - Chefs
Case study - 2 pages - Educational studies
Food has been seen as individual of the very fundamental needs for humans; the importance of which is the sustenance of life itself. Indeed the need to feed has over the centuries evolved from just the mere fulfillment of basic hunger pangs to into something that can at best be described as art....
Artificial intelligence in multimedia production
Case study - 4 pages - Educational studies
Artificial intelligence an approach used to design intelligent agents. Intelligent agents are systems that are able to perceive their environments and use the perception results to maximize on its chances of success. Multimedia is an approach that combines sound, visuals, animations, text, and...
Plato Theories
Case study - 6 pages - Educational studies
According to Socrates, the two horses, one whose appearance is noble while the other is of opposite stock, and the charioteer each representing dissimilar soul's parts have a tripartite nature for the human psyche. The metaphor represents an innate conflict between the three different parts. The...
