World Cup 2007 - Rugby
Case study - 5 pages - Educational studies
The sixth edition of the Rugby World Cup was held in France from September 7 to October 30, 2007 in twelve different stages. The competition was won by South African team that beat the England team in the finals. Rugby World Cup was the biggest sporting event of 2007 worldwide. Since its creation...
Evolution of sports sponsorship
Case study - 5 pages - Sociology & social sciences
In the early twentieth century in Italy and Germany, sports sponsorship was a form of paternalism, where companies invest in sports without waiting for a commercial or financial return. The most prominent examples are from Fiat with the football club Juventus, and the chemical company Bayer with...
Sports sponsorship and indicators for measuring efficiency
Case study - 5 pages - Sports
Since the late 1990s, companies multiply communication activities to stand out from their competitors. Today, companies have many tools to achieve their goals, and many of them have taken a liking to sports sponsorship. 4 billion euros, the amount invested in France in 2006 on the sports...
Measurement indicators of economic efficiency
Case study - 5 pages - Sports
Before analyzing the measures of economic efficiency sponsorship, we must remember that the ultimate goal is to increase business revenue. Sponsorship is a real strategy for businesses. In times of sponsorship operation, and if the growth of the company exceeds the periods without sponsorship,...
Sponsorship and companies
Case study - 4 pages - Sports
The first level corresponds to the participants in the event. We do not often think of the participants when measuring the visibility of the sponsors, as participants in a sponsored sports event are not always professional. Many amateur likely to consume also participate in these events. For...
The third level of exposure corresponds to the media audience: Media and sports
Case study - 3 pages - Sports
The media audiences are used to calculate the indirect audience of the event. There are four types of indirect audience: • Spectators live: it is the people in front of their television or those who listen to the radio. These people are the most vulnerable to persuasion, they live...
The goals and targets of sports sponsorship
Case study - 4 pages - Sports
Sports sponsorship is now a powerful marketing tool. The many companies that integrate it into their strategy traditionally target the cognitive objectives (increase awareness), emotional (developing branding) and conative (increase sales) are quantified in terms of quantity and / or quality. If...
Indicators to measure image: Sponsorship for sports
Case study - 5 pages - Sports
Sponsor of the image measurement indicators are essential to business. A sponsorship deal is in place to naturally enhance the brand image and thus favorably influence the audience. To be effective, sponsorship should produce a positive image and brand quality. Image Measurement Indicators will...
Roland Garros 2007
Case study - 5 pages - Sports
Roland Garros is a clay court tennis tournament held annually since 1928 in Paris, in the Roland Garros stadium. It takes place on the last week of May and the first week of June. Roland Garros is considered the second most prestigious tennis tournament in the world after Wimbledon, but above...
Indicators to measure awareness and image: Sports and sponsorship
Case study - 3 pages - Sports
The sponsoring companies setting up a sponsorship deal also want as many people as corresponding to the intended target and way to remember the brand. This marks the memory that will affect its reputation, that is to say the number of people who know their name or existence. To measure the...
Sport Eye Tracking tool
Case study - 3 pages - Educational studies
Sport Eye Tracking is a tool developed by the agencies Havas Sports and Havas Media Innovation, which measures the effectiveness of the visibility of the sponsors during broadcasts of sporting events on television. During major sporting events, during which audiences are high, there is an...
International Relations - The New Population Bomb
Case study - 3 pages - Educational studies
Population: The article certainly addresses population, in the sense of human resource, as a key component for industrialization and sustainability unto the future. Demographic elements in the population of a country influence a country's predisposition to domestic production, political...
Leadership Case: "How did Georges Plassat get Carrefour Group back on its feet in less than 3 years?"
Case study - 6 pages - Educational studies
Carrefour is one of the first employer in France with 115 000 employees (475 000 worldwide) and millions of clients. But in 2011, Carrefour Group was in a very bad shape and was sinking under too much administrative paperwork, inadequate processes and way too many reporting. Its profit went down...
LexisNexis Legal Research
Case study - 2 pages - Educational studies
Given the number of the different states from which the bulk of the clients of Hickey-Marco & Associates comes from, it is of great significance to understand the statutes of limitation for the various causes of action in those states. The states in question include Wisconsin state, Michigan...
Bullying in Professional Kitchens - Chefs
Case study - 2 pages - Educational studies
Food has been seen as individual of the very fundamental needs for humans; the importance of which is the sustenance of life itself. Indeed the need to feed has over the centuries evolved from just the mere fulfillment of basic hunger pangs to into something that can at best be described as art....
Artificial intelligence in multimedia production
Case study - 4 pages - Educational studies
Artificial intelligence an approach used to design intelligent agents. Intelligent agents are systems that are able to perceive their environments and use the perception results to maximize on its chances of success. Multimedia is an approach that combines sound, visuals, animations, text, and...
Plato Theories
Case study - 6 pages - Educational studies
According to Socrates, the two horses, one whose appearance is noble while the other is of opposite stock, and the charioteer each representing dissimilar soul's parts have a tripartite nature for the human psyche. The metaphor represents an innate conflict between the three different parts. The...
Middle Eastern Studies
Case study - 2 pages - Educational studies
The last century, particularly after World War 2, has witnessed high levels of conflict and warfare within the Middle East(Richards and Waterbury 345). The most predominant and extended conflict is that of the Arab-Israeli conflict which has born five major wars and is still at play even unto...
Colon Free Trade Zone
Case study - 2 pages - Educational studies
In recent years, numerous governments about the globe have sought to provide financial incentives to investors. These incentives are tailored to attract investment and the growth of trade and thus benefit the local people. One of the methods they are currently applied to attract investment is the...
Conservation Plan for the Javan Rhino
Case study - 1 pages - Educational studies
The Javan Rhino, scientific name Rhinoceros Sondaicus, is one of the most threatened species in the world today. Today, there are less than 50 individual members of the Javan Rhino species in the world. There is a trend of change that have threatened all species of the Rhinoceroses in the world...
Is Madness prior to the enlightenment understood in principally religious terms?
Case study - 5 pages - Educational studies
Way back before Enlightenment God was like sunrise. Choosing the path of God was seen as a way of having all human questions answered and accompanied problems solved amicably. Christianity had its feet on the Bible as a way of knowing God. Bibles were Holy books from which people got the relevant...
Video Observation and Reflection task
Case study - 3 pages - Educational studies
Different community groupings have been used in the lesson as is evidenced by the black kid, others having Chinese backgrounds while others western. A total of thirty learners took part in the learning. Different students have been used in the lesson. This is necessary in ensuring that the...
Personal Trainer - Research
Case study - 2 pages - Educational studies
This paper aims at pointing out the importance of a personal trainer as he or she is an acknowledged individual in the lives of many. A personal trainer plays a major role in the daily lives of many people. The study also points out the advancement levels of a personal trainer, which are the...
Utilizing Database Performance Using DB column storage
Case study - 4 pages - Educational studies
This paper seeks to discuss how databases can perform with DB column storage techniques. Over the past few years, databases systems running on column stores have been discussed and so much attention paid to them. In retrospect, column stores are used to store each and every database table column...
Traits common to mankind throughout the world
Case study - 2 pages - Educational studies
One trait common to humankind is speech. The voice box or the larynx sits lower within the throat in people than in chimps. This factor enables human speech. The ancestors of human evolved roughly 350, 000 years ago with a descended larynx (Jolly, 2001). We have a descended hyoid bone that is not...
Verna Kirkness
Case study - 4 pages - Educational studies
Kirkness has received varied and numerous awards for her contribution and impact to Aboriginal education for the past four decades (Castellano & Lahache, 2000). Verna Jane Kirkness was born in 1935 in Manitoba's Fisher Reserved attended the Manitoba Normal School. She graduated in 1957 with a...
The Effects of M&A on SMEs Lending
Case study - 4 pages - Educational studies
Most of the mergers and acquisitions that we have had are an outcome of various economic factors that proved favorable such as escalating in the GDP, fiscal policies, macroeconomic setting and higher interest rates (Wang, 2007). The factors do not only affect the M & A process but also have a...
Problems in the Way Poor People Talk about Education
Case study - 3 pages - Educational studies
The phrase “Education is the key to success” is a common theme in many schools in the developing countries. The theme illustrates important things about the perception of people in the developing country towards education. While the relevance of the theme is directing efforts towards...
Problems in How the African American Community Talk About Themselves
Case study - 3 pages - Educational studies
Racial discrimination has been among the biggest problems to the American society. After the civil rights movement, the law provided a platform for racial equality in the country. However, almost fifty years later, the society is characterized by big differences between the racial groups. The...
Public Administration - Possibility of good regulatory government
Case study - 3 pages - Educational studies
Public administration follows the bureaucratic model. The implication is that there are hierarchies that influence the decision making process in public administration. Therefore, the decision makers in public administration are at the top of the bureaucratic models (Croley, 2008). However, there...
