Persona Development and User Journey Mapping: Catalysts for Patient-Centric Healthcare Solutions

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Persona Development and User Journey Mapping: Catalysts for Patient-Centric Healthcare Solutions

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Persona development, user journey mapping, iteration, inclusive design, user journey maps, systematic evaluation, patient experience, empathy, personalization, healthcare, patient centered treatment, healthcare organizations, touchpoints

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Abstract

Personas, fictional versions of ideal patients or consumers, help comprehend target audience perspectives. Creating entire persona profiles helps healthcare providers empathize with patients, anticipate their needs, and customize treatments (Ivanova, Katsaounis & Votis, 2024). However, user journey mapping shows the steps of a user's interaction with a product or service, helping organizations identify pain points, improvement opportunities, and innovation opportunities. By combining these two ways, healthcare organizations may examine choices and develop targeted experiences. This comprehensive approach aligns business goals with patient expectations and promotes collaborative and inclusive design thinking, improving patient outcomes, satisfaction, and a more compassionate and effective healthcare system.

The Power of Personas in Healthcare
Crafting Personas for Healthcare Solutions
Leveraging Personas for Empathy and Personalization
Visualizing the Patient Experience
Mapping the Patient Journey
Leveraging User Journey Maps for Systematic Evaluation
The Synergy of Personas and User Journey Mapping
Fostering Collaboration and Inclusive Design
Continuous Improvement and Iteration

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[...] Persona Development and User Journey Mapping: Catalysts for Patient-Centric Healthcare Solutions Introduction Personalized and effective solutions are a top priority in the ever-changing healthcare environment. Design thinking techniques like persona development and user journey mapping revolutionize patient experiences and outcomes (Zou, Salem & Ray, 2022). These effective tactics help healthcare firms understand their target audience's needs, habits, and preferences, fostering patient-centred treatment. Personas, fictional versions of ideal patients or consumers, help comprehend target audience perspectives. Creating entire persona profiles helps healthcare providers empathize with patients, anticipate their needs, and customize treatments(Ivanova, Katsaounis & Votis, 2024). [...]

[...] https://humanfactors.jmir.org/2022/3/e35693 Ivanova, D., Katsaounis, P., & Votis, K. (2024). Increasing the Value of Real-world Crowdsourcing Health Data with e-MetaBio, a Novel Patient-Centric IT Infrastructure. Innovations in Digital Health, Diagnostics, and Biomarkers, 4(2024), 15-24. https://meridian.allenpress.com/innovationsjournals-IDDB/article/4/2024/15/499280 Zou, K. H., Salem, L. A., & Ray, A. (Eds.). (2022). Real-World Evidence in a Patient-Centric Digital Era. CRC Press. [...]

[...] Visualizing the Patient Experience Along with characterization, the journey mapping technique provides a visual representation of a patient's interaction with a healthcare product or service. This very successful tool assists companies in locating data points, emotions, or prospective improvement areas on the roadmap that a patient is experiencing. Mapping the Patient Journey User journey mapping describes every stage of a patient's interaction with a healthcare service, from awareness and engagement to post-treatment follow-up and care (Chibuike, Sara, & Adele, 2024). The process may involve a variety of touchpoints, including website visits, appointments, treatment procedures, and follow-up communication. [...]

[...] References Chibuike, M. C., Sara, G. S., & Adele, B. (2024). Overcoming Challenges for Improved Patient-Centric Care: A Scoping Review of Platform Ecosystems in Healthcare. IEEE Access. https://ieeexplore.ieee.org/abstract/document/10410844 Duffy, A., Christie, G. J., & Moreno, S. (2022). The challenges toward real-world implementation of digital health design approach a narrative review. JMIR Human Factors, 9(3), e35693. [...]

[...] A patient journey mapping can highlight crucial touchpoints, pain points, and potential for innovation. The fact that the path of user mapping and personas encourages participatory and inclusive design thinking, cross-functional collaboration, and diverse viewpoints also helps. This allows healthcare companies to enhance their products while maintaining future sales in response to changing trends and patient demands. Healthcare practitioners can achieve patient-centred outcomes by developing personas and mapping user journeys. These are the critical areas in the healthcare environment that allow for personalization, empathy, and patient self-care. [...]

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