After further study, the function responsible for market research opportunities is a "natural" for the students trained in marketing techniques. This function is directly related to the sales department and is responsible for the marketing study in which a company is studying the market and partly to allow the latter to develop its strategic decisions. How to market a product? What are the expectations of consumers? How does the market function? What is the competition? The marketing research needs to answer many questions.
[...] With a good experience, it provides a good gateway for the product manager to function. Career development requires a thorough understanding of consumer needs and expectations and an analytical mind should be developed. It depends not only on skills, personal attributes, but the opportunities available. A charge of marketing study is entitled during an employee's professional career and when he comes in a position such as the market research manager, responsible for sales promotion, of product manager or marketing manager. Each major group must necessarily have a great capacity for [...]
[...] The level of study varies all the same in the proposed position, for a charge of marketing research, degrees of business schools, engineering schools oriented statistics (ENSAE, ENSAI), institutes of Political Studies, Masters in Management, Economics, Marketing, DESS, DEA statistics and econometrics are most appreciated. B. Qualifications The task of marketing research is very interesting; it has a quality of important analysis III - Conditions The duties of a responsible marketing study may vary slightly depending on the structure within which it works. [...]
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