Management education in France has become widely developed from the 1970's. During this phase of market growth, training GPs predominated, resulting in more specialized training. If the schools were the trendsetters for management training, Universities, new entrants to this market in the 1970s, also launched similar training. The market has undergone major changes. Schools are now called business schools. Now mature, the market for management training is becoming more competitive. Players seek to distinguish and differentiate themselves by seeking discriminating criteria. Strong competition from various players in this market, leads to the disappearance of some small schools.
[...] In this segment, the market is rather limited (there are very few schools offering such training) and we can see that there is international competition, since this type of degree is of a globally recognized standard. Finally, we identified two other segments which appeared later (in the 1990s): linked training and continuing education. Alternating training allows a combination of the theoretical aspects of training and professional experience. The training can, in turn, help working people to develop their knowledge and validate their certificate. [...]
[...] Small schools are located on the segments of initial training and a few of them on segment-based training. They have lower budgets for their students. These are private schools run with private capital from corporations or individuals. Small schools are not always recognized by the states and neither are their diplomas recognized by the Ministry of Education. Their reputation is not very good. They are mostly known by companies and the general public. These schools do not have labels. Registration fees are quite high. [...]
[...] Indeed, this suggests that major advances in terms of education are in the capital and provincial schools are trying to follow the model of Parisian training to maximize their attractiveness. To attract recruiters, business schools of these provinces must rely on models of the Grandes Ecoles in Paris while differentiating from them. They should seek to tackle their weaknesses, opening international branches and obtaining accreditations like the ECQUIS, hiring teachers from the Grandes Ecoles Paris. In addition, the leader of a management school in the provinces must apply a stricter selection for the entry of training staff through competition and oral selections. Take the example of EDHEC. [...]
[...] Interpretation of the difficulties and current events in the strategies of business schools in France, After years of growth management training in the years 1970/1980, the 1990s were marked by upheaval with not only applications, but also with regards to the offer. Indeed, the requirements of recruiters over the last ten years are more important. They are looking for candidates who can work in both operational and international fields. The candidate's training is no longer the sole criterion for selection. [...]
[...] Their criterion for admission is based on significant competitive recruitment and selection of strong candidates through a bank of tests in Paris. The ‘Great Schools' are recognized by the state and have international accreditation, their courses are recognized through accreditations such as AACSB, the ambassador, EQUIS. Recruiters recognize and seek the skills of students of the Grandes Ecoles so-called good students. The annual tuition fees are very high (about 36,000 francs in 1970). The faculty is composed mostly of faculty members, although there are also some who are on contracts. [...]
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