The relationship between consumer education and consumer buying behavior in UAE

Daniel V.

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The relationship between consumer education and consumer buying behavior in UAE

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UAE, Consumer education and Consumer behavior

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Abstract

Worldwide evolution is dependent on the current and great developments in the technological and industrial sectors. As a result, many players in the business environment are competing insistently in order to capture wider markets. This is greatly influenced by the business education in a country as well as the buying behavior of citizens. Factors such as brand loyalty, among others, dictate how consumers choose among the many types of competing products and services in the business environment. For instance, in the United Arab Emirates, UAE, such factors support a more consumer-oriented and cosmopolitan lifestyle within its population. This paper assesses the relationship between education and consumer buying behavior in the UAE.

Consumer behavior entails the actions that consumers take concerning their decisions to buy various products and services. This means that there are certain factors that encourage customers to either purchase a good or reject it due to preference of another product. According to Khrain (2011, 12), good understanding of these factors enables emerging entrepreneurs to formulate successful marketing campaigns. Consumer behaviors are, hence, utilized in a manner that encourages them to make purchases to particular products or services.

Introduction
Research question
Research aims and objectives
Literature review
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[...] It is used to communicate with consumers in order to encourage them to shift their purchasing behavior towards a particular product or service. In the UAE, sales promotion strategies are utilized by most businesses in support of public relations activities and towards target consumers. Conclusion This research paper shows that there is no significant relationship between consumer education and behavior in the UAE. It shows that consumer education entails a variety of distinctive aspects that have varying impacts towards consumer preferences to particular products. The reason for this diversity may be due to the multi-cultural population in the UAE. [...]

[...] To assess how the multi-lingual and multi-cultural consumer population in the Emirates influences purchasing behavior. Research method This research will start with introducing previous studies regarding consumer behavior in the Emirates. It will then include important personal assumptions about consumers in the Emirates in addition to literature reviews regarding the research question. Negative and positive reviews will show the diversity of Emirates' consumers. This will give a more detailed picture of consumers in order for emerging entrepreneurs in the Emirates to have an easier understanding of their target consumers. [...]

[...] This shows that there is no significant relationship between consumer intentions and behavior in the UAE. This discrepancy may be explained by factors such as the situation, promotions by competitors, availability of products, and ability to conduct intentions. Hence, this is positive information for international brands seeking to reinforce their emergence in this developing country. On the other hand, product labeling enables consumers acquire information regarding the kind of goods they purchase. This is an important factor for consumer protection (Sherif 1). [...]

[...] Khrain, H The influence of brand loyalty on cosmetics buying behavior of UAE female consumers, retrieved from , accesed February LEWIS, D., & BRIDGER, D. (2001). The soul of the new consumer: authenticity what we buy and why in the new economy. Naperville, IL, Nicholas Brealey Pub. Lovelock C H Service marketing, 4th ed, New Jersey: Prentice Hall Maktoum M B R Highlights of the U.A.E government strategy, Retrieved from, Accessed February Mundi I United Arab Emirates demographics profile, UK, London: SAGE Publications, Inc. NOACK, S. (2007). Doing business in Dubai and the United Arab Emirates. München, GRIN Verlag GmbH. http://nbn-resolving.de/urn:nbn:de:101:1- 2010082124707. [...]

[...] However, consumer education seems to center around digital and mass media. In fact, this factos represents the foundation for consumer education regarding the numerous products and services in the market. Today, consumer s have more knowledge regarding the brands they purchase. The only problem is that these consumers tend to ignore the most important information such as handling or storage information or toxicity (Solomon 201). Majority of the population focuses on the superficial information, mainly the country of origin. However, studies prove that what people in the UAE intent to do does not define the actions that they take (Mundi 98). [...]

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