Public relations as a tool of success have obtained interest in many organizations. Propaganda use in media is a fundamental issue in addressing the manner in which public relations can be articulated in organizations cultures. The impact of the media public relation and propaganda obstruct the outcome of the desired results on the social universe. The Public relations describes the role of the media as a device of cultural structure.
The association of culture and media is one of the vital practices in public relations, culture being the broad sense of incorporating all the available established symbolic procedures. Culture in media features a gap in system of life in which certain meanings and values can be expressed through arts or education. This paper will analyze the use of media propaganda as a tool of public relation to influence the diverse cultural practices in the market.
[...] The results have divided them into antagonistic culture groups with each having strong opinion on why their platform is better (Baran 2012. the media propaganda have made people to self-organize themselves into green (Google), blue (Microsoft), and aluminum (Apple). The self-organization has led to walls creation around them. The media makes the Apple Store becomes the likes of NPR or MSNBC; the Microsoft Store being Bloomberg news and Fox News. References Baran, Leander. (2012). Apple: It's All about the Brand. Conde Nast Digital, 24(67) retrieved from www. wired. co.uk Croteau, D & Hoynes W Media in a Changing Global Culture. [...]
[...] The Public relations, media and culture constructs fundamental systems that emphasize the need of media use. The appropriateness of the public relations to issues that may be above the organizational procedure is the consideration of the targeted culture (McNair 1998). To support this apple in one of their adverts claimed that their products lit up the same parts of the brain a religious deity does. The company further hired an evangelist named Guy Kawasaki to take the message back to the consumers. [...]
[...] Pine Forge Press, CA. Croteau, D & Hoynes W Political Influence on Media. Pine Forge Press,CA. Habermas, Jürgen Media, Markets, and Consumers: The Quality Press as the Backbone of the Public Sphere. Polity Press, Cambridge. Etang J L Public Relations: Concepts, Practice and Critique. Abingdon, New York. Linzmayer, Owen, W. (1999). Apple Confidential: The Real Story of Apple Computer, Inc.San Francisco, CA: McGraw. Arnold, London. Nixon, S & P Du Gay Who Needs Cultural Intermediaries? [...]
[...] UCL Press, London. Rodriguez, Salvador (2012). The Best Apple Commercials under Steve Jobs. Los Angeles Times. Zygmunt, Bauman Work, consumerism and the new poor. OpenUniversity Press, Berkshire. [...]
[...] The integration of Public relations in media and cultural contexts in any business may ensure consistency in sales and customers perception as well. The website as a modern tool of media uses secondary materials for information sources hence the likelihood of propagating created marketing strategies. The media sources that market Apple consisted of journals, books, reviews on articles and writings by prominent icons in the music industry. According to Baran (2012), the magic bullet theory explains that propaganda is powerful enough in penetrating most people's conditions and defenses them in ways that are useful to the propagandist. [...]
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