Mass media: case study

Daniel V.

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Mass media: case study

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Mass media, print, visual, digital and electronic media

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Abstract

Mass media is a specialized technology that helps in the spread of data through print, visual, digital and electronic media (Bennett, Curran, Gurevitch, and Wollacott, 2005). It involves the transfer of information from media companies to audiences through mass communications systems. Mass media has been relied on in most cases to cause awareness by exposing social activities. The changes in technology in the current have given birth to easier and convenient ways of passing messages from media houses to the households. Print media involves magazines, newspapers, and books among others that have to be read for an individual to access information. Visual media includes televisions, computers and laptops that can transmit videos of news clips and other data packages from news stations (Bennett, Curran, Gurevitch, and Wollacott, 2005).

Electronic and digital media have been facilitated by invention of the internet. As a result, modern day media companies have adopted the internet to broadcast information. However, critics have claimed that most media companies are focusing on profit making rather than the quality of knowledge. Scholars have supported the fact that ownership and control of mass media is based on the Marxist view.

Introduction
Marxism
Pluralism
Diversification
Neo-Marxism
Flat Earth News
Conclusion

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[...] Since most firms are highly influential, any bad actions perpetrated by the owners cannot be published in order to ensure a good reputation. Conclusion Ownership and management of mass media has been affected by social, economic and political principles. Therefore, different styles have come up to suit the preferences of the audience. Media companies are fighting for global influence and power leading to conglomerations and freedom in the mass media sector (Bennett, Curran, Gurevitch, and Wollacott, 2005). Reference List Bennett, Tony., Curran, James., Gurevitch, Michael and Wollacott, Janet Culture, Society and the Media. London: Routledge Publishing. [...]

[...] SMS services have been used where the audience can subscribe and receive updates on breaking news. There has also been the use of online services that provide soft-copies of newspapers and other print media. Based on television programs, the audience can receive lines ups of their favorite movies from their phones. Neo-Marxism It includes the actions taken by the state to maintain power through the use of cultural details. Antonio Gramsci came up with the theory after combining social and political aspects of ancient cultures. [...]

[...] Pluralism It explains how decision making processes are made by government structures. It makes clear how power and resources are used as principles of influence in non-governmental organizations. With reference to Karl Marx, organizations have to build up assets and capital due to capitalist ideologies. Global media organizations have accumulated resources that they have used to apply influence to most societies. Globalization has facilitated peaceful coexistence of states creating a chance for media houses to create awareness hence attracting more followers. [...]

[...] Mass media organizations should ensure quality of the provided information rather than quantity. Globalization of business that has been assisted by new laws and trade agreements, in states has helped media owners to grow their investment into other continents by buying out and forming unions other media houses leading conglomerates. Firms have increased their market shares through adoption of advanced strategies. Firms such as Time Warner and CBS Corporation have international coverage. Karl Marx had overseen capitalism where Westernization and independent productions would take over most economies. [...]

[...] However, decisions are still being made to suit the owners' preferences. Diversification The entrance of more firms in the market has led into diversification as a plan to ensure survival in the markets. It includes acceptance of current technological fashions such as the use of internet and developing of Smartphone applications (Bennett, Curran, Gurevitch, and Wollacott, 2005). Changing lifestyles call for new ways of mass communication. The audience has limited time to watch televisions and read newspapers. Introduction of mobile phone applications has kept individuals updated at all times. [...]

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