Cable Network USA Network

Mathew M.

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Cable Network "USA Network"

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Cable Network, USA Network, NBC Universal and Paramoun

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Abstract

The NBC universal owns and manages USA Network, and it is the first cable channel to be launched in America in the early 1970's. It was launched on September 8, 1971. In the 1970's, the channel was one of the most recognized channels in the cable television network. In the 1970's, it switched its technology from using the microwave technology to the satellite technology in the delivery of its programs. It ran a mix of professional sports programs and talks, beginning its broadcasts from 5 p.m. during weekdays and 12 p.m. during the weekends. During this time, it was collectively owned by NBC Universal and Paramount, but Paramount sold their rights in 1997.

It was initially known as the Madison Square Garden Network between the years of 1977-1980 when it changed its name to USA Network (TV tropes foundation, 2014). During this time, it operated under a joint management with two cable providers, namely MCA Inc. and UA Columbia Cablevision. In 1987, Universal and Paramount became the sole owners of the Network, each with a share of 50% until when Paramount sold its rights in 1997. NBC universal manages the industry until today.

Introduction
History of the network
Target demographic
Programming strategy
Successes and Failures
Suggestions
Conclusion

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[...] NBC universal manages the industry until today. Target demographic USA network holds the biggest share in audience, above all, the other networks in the same industry commanding an audience base of 2.92 million viewers. Its audience base composes mainly of the viewers between the ages of 25-54 years (Bill, 2013). The ages between 25-24 are mainly targeted by the advertising bureaus who wish to capture the attention of their goods to these groups of people. The Network's executives acknowledge that in order to 3 CABLE NETWORK maintain a competitive and a recognizable edge in the industry, it is necessary to diversify its programs in order cater for the needs of a diversity of audience (Bill, 2013). [...]

[...] How USA Network built ‘character,' ratings. Retrieved June from http://adage.com/article/cmo-interviews/usa-network-built-character-ratings/143844/ Amy, C. (2011). The happy time Network. Retrieved June from http://online.wsj.com/news/articles/SB10001424052748703916004576271033353678482 Bill, C. (2013). USA Network to Explore Sitcoms and Reality Shows. Retrieved June from http://www.nytimes.com/2013/05/06/business/media/usa-network-to-exploresitcoms-and-reality-shows.html?_r=0 Dan, S. (2009). USA Network's Secrets for success. Retrieved June from http://www.ew.com/ew/article/0,,20319481,00.html Nielsen media research. [...]

[...] It should embrace the fact that the brand and the way the programs are presented are interrelated and the way each one of them is presented plays a big role in building the image of the company. When a symbiotic relationship is built between the two, there is a great responsibility of building a brand name through providing quality programs. Its programs should aim at diversifying its audience to a much younger population by diversifying the programs and the timing. With these considerations, the audience base can greatly increase CABLE NETWORK Bibliography Andrew, H. (2010). [...]

[...] During this time, it was collectively owned by NBC Universal and Paramount, but Paramount sold their rights in 1997. It was initially known as the Madison Square Garden Network between the years of 1977-1980 when it changed its name to USA Network (TV tropes foundation, 2014). During this time, it operated under a joint management with two cable providers, namely MCA Inc. and UA Columbia Cablevision. In 1987, Universal and Paramount became the sole owners of the Network, each with a share of 50% until when Paramount sold its rights in 1997. [...]

[...] (2013). Cable guide. Retrieved June from http://brandedcontent.adage.com/cableguide10/network.php?id=30 Simon, D. (2012). USA Network's redness: Our show runners are leading us forward in social TV. Retrieved June from http://adage.com/article/the-media-guy/usa-network-sdigital-chief-creating-content-loyalty/233189/ TV Tropes Foundation. (2014). Creator: USA Network. [...]

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