For this scenario, I would use cross tabulation. As Cooper and Schindler (2011) put it, "Cross tabulation is used with demographic variables and the study's target variables" (p. 444). To be clear, demographic variables are "Personal statistics that include such information as income level, gender, educational level, location, ethnicity, race, and family size" (Business Dictionary.com). Since this is asking for "age," a cross tabulation would be sufficient.
Since there are two variables, I would start by listing age in the far left column. Each row would represent each age concerned and the columns would be the amount or type of cereal consumed. Of course clarification would be needed at that point as to what exactly the consumption of breakfast cereal entailed.
[...] Therefore I have 8 values above 130. @ @ @ 190, & 2 @ 210). Read Case Study: Inquiring Minds Want to Know- NOW 1 Build the management-research question hierarchy. The Management Dilemma Penton Media was experiencing a decline in use of publication reader service cards. These cards featured series of numbers, with one number assigned to each as appearing in the publication. Readers circle the advertiser's number to request product or service information by mail” (Schindler p. 1). The Management Question How can Penton Media increase customer responses? [...]
[...] Set up the code sheet for this study. How will this study be set up to be tabulated by a statistical analysis program like SPSS? The four page mailed questionnaire presented at the end of the survey gives a fairly straight forward list of questions asked of their customers. The selection boxes within the survey could be given a point value as a code system to track responses. For example, question number one contains seven responses and each of the seven responses could be numbered one through seven. [...]
[...] With Penton Media collecting customer feedback, they need to ensure customer security is maintained. Surveys can be traced back, a website can be hacked, telephone calls intercepted, brick and mortar buildings can be broken into and the list goes on. Penton needs to ensure their customers are protected Describe the sampling plan. Analyze its strengths and weaknesses. Penton Media used a multiphase active communication study. According to the report, Penton presented a reader-targeted mail questionnaire by phone with a small sample drawn from its database of 1.7 million domestic subscribers. [...]
[...] How would you run the percentages? a. Age and consumption of breakfast cereal. For this scenario, I would use cross tabulation. As Cooper and Schindler (2011) put it, “Cross tabulation is used with demographic variables and the study's target variables” (p. 444). To be clear, demographic variables are “Personal statistics that include such information as income level, gender, educational level, location, ethnicity, race, and family size” (Business Dictionary.com). Since this is asking for a cross tabulation would be sufficient. Since there are two variables, I would start by listing age in the far left column. [...]
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