Business Plan for Cardinal Health

Abstract

The product stands for what the organization accords, which entails making the transactions between patients and the health care medical staff much easier and faster. Cardinal health provides supply chain services that include branded and generic prescriptions, as well as OTC drug distributions. Product image of Cardinal health differentiates it from its major competitors and other health care businesses. Cardinal Health Company is a top distributor of pharmaceuticals and other medical supplies and equipment's in the US, thus, creating an application that involves Smartphone or tablets will facilitate easy communications between its clients, with sweeping social changes that accompany the technological advances.

The solution would facilitate the various transactions such as diagnosis, patients' conditions, and looking for relevant information. Product promotion and publicizing within the dimensions of the market are privy to the marketing strategy, with a prolific product branding profile and image selling within the target consumer market.