Macdonalization, trends, globalization, IKEA, Macondalds, shops, coca-cola, countertrends, tourism
We can talk about brand appropriation: people who can in a way take advantage of this appeal to their own profit without necessarily complain with all the legislation and therefore without cleaning what the brand's owners want to clean. For example, on the street, we can buy a shirt from any brand you want, and this is a form of appropriation. From the periphery you have actors who are managing to take advantage of the globalization of culture despite the way and influence that western and western brands may have in it. As I said, the brands are fighting back. For instance, Adidas made a campaign to persuade not to buy counter fake of Adidas shoes. In this case you have 2 plain: some will say it is not legal and not moral, and you have a more practical plan which is to say this is not healthy (products are not safe, so you should pay more to get the original shoes). We can say that this second way is not stopping cultural globalization because it still spreads western culture, and also it spreads the economic benefits of globalization a little more widely. Moreover, it is a way of appropriating some of the value of those brands.
[...] La glocalization of indian news. La glocalization peut toujours être utilisée comme un but à atteindre par les entreprises Non-western models/références : Certains attributs culturels non western s'étendent sur terre, se globalisent. Ex. K-pop, Reggaeton, etc. Tourism & development What are the implications of globalization for development? The challenges of community-based ecotourism : Les consommateurs (touristes) font preuve d'ambivalence entre la recherche de spécialités locales et d'authenticité, d'une part, et les attentes d'un service répondant aux normes internationales de qualité et de confort, d'autre part. [...]
[...] The day of death in Mexico appropriated by Hollywood is one example of how Hollywood (Disney etc . ) will use these materials. And of course, we can call it cultural appropriation. There clearly many developments and many parts of the world that challenge this notion that the west is imposing its cultural forms and forms of life and taste upon others. The first one is reactionary movements. You have many different movements (political and social) that oppose globalization and you have them on the left and you have them on the right. [...]
[...] Why they are more Christians but not only Catholics? Espcially because the evangelical movement is very powerfull in Africa and other parts of the world. This idea reaches politics and the idea that we have to revive the traditional elements of EU culture, and this is way beyond religion. Many personalities such as Donald Trump for instance, were talking about the cultural influence of the west, were still carry out economic policies that are completely in line with the economic structure of globalization. [...]
[...] Globalization: Cultural Trends What do we understand about the term Macdonalization? What are the mean characteristichs of Macdonalds? Aswers of the students: cheap, afordable, efficiency and maximization, uniformity Mac Donalds provides one efficient way of doing fast food. For instance, they take one hundred and thirty seconds to make a hamburger. What about the food at Macdonalds ? they make standardization. What about the taste? It is subjective but people like eat alos because it is very salty. The most important is that they adapt the food in the different countries The world for that is globalization which is when you have a global phenomena and you adjust it to local taste, local circumstances For example, In the movie pulp fiction, there is that scene where they discuss MacDonald's and they say that in France, they put mayo in the french fries which to them was a scandal. [...]
[...] Can you think of another example like shopping mools where you have trouble to situate where you are because they are so similar? We have for instance airports. The author makes the claim that we feel these empty form Empty forms are exported but that depending of the place where they land and the people who use them, they take on a different flavor that you wish. That is discussable because yes some of the brands are the same and some of the products are the same. The teacher adds something more than the author: what about social media? [...]
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