Brexit and the population divide

Extract

[...] But "break the divide" can also encourage an end to divisions, symbolically by taking a cookie, as the advertisement also suggests. Indeed, biscuits are an important part of the British tradition - especially eaten around teatime. Furthermore, these ones are produced in the most traditional way, at the heart of a historic British region, Lancashire. So this advertisement clearly represents something that has ever united the British people, and is supposed to unite it again in the current period of tenses and divisions. [...]

[...] Brexit and Covid are not the only two issues faced at the moment, at least for Johnson. Among other items, we can note several bottles of alcohol which might be bought, related to the rumors of the Prime Minister's behavior as a "problematic drinker"; "pregnancy tests", linked to some scandals on Johnson's relations with women which had appeared during the general election . or even hair lotion, just to remind us that the Prime Minister's hairstyle is sometimes a fantasy Prime Minister Johnson, one of the main Brexit leaders, but also a politician regularly criticized for other aspects of his policy, is often caricatured in the British media: this ad is no exception The biscuit, a symbol of reconciliation? [...]

[...] Even today, this remains a source of controversy. While inventor Sir James Dyson declares "we've got our freedom", the British actor Hugh Grant still considers that « Brexit was a fantastic example of a nation shooting itself full in the face." What if laughing about it was at the end the best thing to do after this tragicomedy, in order to try to reunite a British people divided as they had barely been in their history? In any case, this is the invitation of Political Confectionaries, who have declared their wish to "bring a smile to our divided nation by combining two classic British institutions - biscuits and satire". [...]

[...] The advertisement is giving a similar image: we can see caricatures of lost politicians who have been involved in Brexit, with a particular focus on Boris Johnson who has had to face several other political or private issues at the same time, such as the Covid-19 pandemic. When they introduced this new biscuit to the media, "Political confectionaries" was mentioning its hope that "both Boris and Barnier (would) break a biccy together". Could it happen? Why not . After all, there is no need to agree on political questions if people just wants to enjoy a good biscuit. [...]

[...] We will then show how the accumulation of problems is illustrated for Prime Minister Boris Johnson. Finally, we'll observe how the present biscuit can unify the society together, at least according to this image. The humorous image of a divided society First of all, stored in traditional British tin boxes, the biscuit itself seems to symbolize the disunity between Europe and the United Kingdom: this biscuit, which can be split in two parts, represents the European flag on one side, the British Union Jack on the other, as if these two alternatives had become irreconcilable. [...]