A corporation is defined as a group of people who are organized and share a common culture, norms and values. Thus, society may be defined as a heterogeneous group of people distinguished by their social status possessing equal rights. They may benefit from the society irrespective of their social status. Such a society may also possess a rich cultural heritage that is termed "mass culture". When we refer to mass society in Europe, we must be careful to define its boundaries. This society of the masses characterized by communication, schooling and consumerism, was born in the European states of France, Germany, Italy and Benelux. The existence of a mass culture amplifies the effect of a mass society which is possible only through a unity of means of communication such as language and literacy.
[...] products were highly coveted by the Europeans, and gave way to the birth of a mass society that aspired to follow in the footsteps of the United States. Large American companies moved to the continent in order to be close to this new customer with high purchasing power. The birth of mass society thus led to a clear economic progress for all countries concerned. However, this development also meant restructuring the existing company. The industrialization and the explosion of the agricultural sector contributed to this development. [...]
[...] Marketing was easier for the Americans as it was a commodity that was freely traded As noted earlier, the American way of life was being rapidly popularized in Europe at the cost of assimilation with other cultures resulting in cultural imperialism. The dominant American culture established its superiority over other European cultures. This supremacy was transcribed in different ways and in different areas. The adoption of English as a global language and the export of large brands such as Coca-Cola, Nike, Levis, or Microsoft were some instances of this establishment of supremacy. [...]
[...] It may even be said that the formation of a mass society has been the driving force behind a wave of progress in economic social and cultural fields in Europe - Economic progress through the mass society The European post-war economic development which is represented by thirty glorious years was extremely bright. In some parts of Europe production multiplied by in 1947-1973 with an average annual growth record of This strong growth was due to several factors. A large part of Europe benefited from the Marshall Plan of 1947. [...]
[...] " Thus, American TV series and movies have largely contributed to the emergence and strengthening of a mass society. Other mass media have also played an important role in the founding of the mass society. The political and economic context was ideal for the imposition of cultural imperialism through the opening provided by Bryans. Indeed, the beginning of "American Dream" was set in place by then. The search of products "Made in USA" was becoming increasingly urgent. The values and products carried by these media were implanted in the manners and customs of the Europeans. [...]
[...] Following the various interventions through aid in reconstruction, this culture did not remain a combination of European concepts. The "American Way of Life," literally swept across Eastern and the Western Europe, and a Communist view of the daily population stemmed from Eastern Europe, before disappearing. On May the President of the French Republic, Blum signed the Blum-Byrnes Accords. One condition for the Secretary of State was the spread, through the media, of the American way of life, in Europe. The "American Way of Life" literally meant the lifestyle of the U.S., which continues to appeal to the people of Europe as even today. [...]
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