Book review of America's right turn: From Nixon to Clinton and a book review of America's right turn: How conservatives used the new and alternative media to gain power.

John D.

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Book review of America's right turn: From Nixon to Clinton and a book review of America's right turn: How conservatives used the new and alternative media to gain power.

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Abstract

The book is a logical presentation of the historical development of the Republican's success in campaigning for wedge issues. Wedge issues have been instrumental in the campaign of Republican's since wedge issues like gay marriage, illegal immigrants, abortion are very appealing to the emotions of the general public. It is enough to pander spicy details of any of the wedge issues to the masses to gain popularity. At the beginning of the book, the heavy struggle between Goldman and Lyndon was immediately presented. The author analyzed the reasons how Goldman achieved popularity in the South that became instrumental later on in creating a good solid block for the Democrats. The author was incisive in remarking that Lyndon capitalized immensely on the JFK assassination which was indirectly instrumental in catapulting him to power.

America's right turn: from Nixon to Clinton.
1. The slow demise of the New Deal Coalition.
2. Civil Rights Act of 1964 and the shift in politics.
3. The Southern strategy.
4. Reagan and his alliances with Christian groups.
5. Christian Coalition.
How conservatives used the new and alternative media to gain power.
1. Background.
2. Purpose of the book.
3. Period focused on in the book.
4. The Direct Mail Campaign.

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Extract

[...] Thus, when the Civil Rights Act of 1964 was implemented and highly enforced, this led to a sudden shift in politics from Republicans to Democrats. These series of events was dissected by the author of the book bringing a comprehensive review of a controversial time in American history. The book cited instances that became heavy indicators for the Republicans that they were we're winning the hearts of the people as shown by the 1966 elections ; amazingly, the Republicans won 47 seats in the House of Representatives. [...]

[...] The reason for using direct mail was also stated in the book and it was justifiable to use it since it is the second largest type of advertising in the real world as recounted by Viguerie. True enough, they hit gold after using this strategy. The advantages of this strategy were detailed in the book but the most important one was to bypass the Liberals in controlling information. The mail is a well-protected document in the United States, tampering it or any malicious acts would mean imprisonment. [...]

[...] The issues on abortion put the blame on parents and educators while altogether neglecting the popular culture as promoted by the media. Unfortunately, this group has a loud voice that can easily be heard by its broadcasts and media blitz. In connection with these arguments, the book fails to mention these important factors and superficially presents the cosmetics of the Reagan as well as the Clinton administration. As a whole, scrutinizing the literary aspects of the book would have a high score. [...]

[...] So it was also a way of adaptation to the current political and social climate to shift to a new party that will cater and protect their interests. The book portrayed that the Republicans were close to rich people which is just a natural cause of action for a party that allied themselves with former landlords. Thus, when the Republicans tried to exploit the issues of state rights, the former landlords seem vindicated and felt a sense of security knowing that a political group will watch their back. [...]

[...] It is true that the author achieved his purpose of the telling the story as stated at the beginning of the book” how the conservative movement came to power by utilizing new and alternative media However, the secondary purpose of the book was even more amazing. The authors wanted to predict the outcome of the struggle between the Conservatives and the Liberals. In order for them to do this, they have brilliantly analyzed significant times in American History and seamlessly branched the historical chain of events so that they can give their fearless forecasts. [...]

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