Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris - published: 22/07/2024

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Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris - published: 22/07/2024

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Themes

Airbnb, Paris, revenue optimization, real estate enterprise, real estate, recommendation, challenge, overview, objective, validity, reliability, data collection, research design

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Abstract

BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs. We are a team of multidisciplinary experts who have been working in real estate for a long time and have found ways to do so in a dynamic, simple and efficient manner. Therefore, BK Realty is experimenting with new technologies and innovations in order to adapt our proven methods to modern times.

Presentation of the company
1. Description of BK realty
2. Vision
3. Mission
Research
1. Background
2. Hospitality in Paris
3. Presentation of Airbnb
4. Business question
5. Aim
6. Objectives
Methodology
1. Research design
2. Data collection
3. Validity and reliability
Objectives
1. Objective 1: Overview of Airbnb in Paris
2. Objective 2: Challenge that BK might have to face by investing through Airbnb
3. Objective 3: Advantage for BK to invest through Airbnb
Conclusion and Recommendation
1. Conclusion
2. Recommendation

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[...] We will look at how this creates new opportunities for BK, what potential rivals exist in this new market, what its legal challenges are and, finally, what our preferred course of action ought to be. 3.2 Data collection Most data presented in this paper comes from secondary sources, duly quoted in section VI. In some cases, aggregate data from online databases such as Airdna and Inside Airbnb have been used for projections and insights. Other data comes directly from the Airbnb website and other official publications. [...]

[...] Condé Nas. [online] available at: https://www.cntraveler.com/story/paris-could-pull-43000-airbnb-listings-by-this-june [accessed on 26th April 2018] Chaubal, Audrey (27th January, 2016). "Check-in, ménage : vis ma vie de concierge d'appart Airbnb". L'OBS. [online] available at: https://www.nouvelobs.com/rue89/rue89-economie/20160127.RUE2022/check-in-menage-vis-ma-vie-de-concierge-d-appart-airbnb.html [accessed on 26th April 2018] Coyle, Diane; Yu-Cheong Yeung, Timothy (2017). "Understanding AirBnB in Fourteen European cities". Toulouse School of Economics. [online] available at: https://www.tse-fr.eu/sites/default/files/TSE/documents/ChaireJJL/PolicyPapers/2016_30_12_pp_understanding_airbnb_in_14_european_cities_coyle_yeung_v.3.1.pdf [accessed on 26th April 2018] Faur, Fabienne; Morel, Anne-sophie (12th April 2018). "Paris to sue Airbnb over undeclared listings". [...]

[...] [online] available at https://www.afp.com/en/news/826/paris-sue-airbnb-over-undeclared-listings-doc-13y2153 [accessed on 26th April 2018] France 24 (27th February, 2015). "Airbnb vows to comply with Paris Lodging tax" [online] available at http://www.france24.com/en/20150226-paris-airbnb-cooperate-home-rental-hotels-chesky-france/ [accessed on 26th April 2018] Guttentag, Daniel Adams (2016). "Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts". University of Waterloo. [online] available at: https://uwspace.uwaterloo.ca/bitstream/handle/10012/10684/Guttentag_Daniel.pdf [accessed on 26th April 2018] Inside Airbnb (2018) "Adding data to the debate: Paris". [online] available at: http://insideairbnb.com/paris/?neighbourhood=&filterEntireHomes=false&filterHighlyAvailable=false&filterRecentReviews=true&filterMultiListings=false [accessed on 26th April 2018] Jefferson-Jones, Jamila (2015). [...]

[...] Two years of disputes later, and Paris is still fighting Airbnb. According to the current deputy mayor for housing, Ian Brossat, Airbnb isn't removing renters who deliberately violate the law by not registering online for a mandatory tax ID. Officials already fined Airbnb up to $6,200 per home per day for all listings that do not apply for a tax registration number. The company paid a total of $1.6 million in fines in 2017-and has already spent $603,000 this year: "Airbnb has not made the slightest effort and has even explicitly refused to withdraw the ads" he said (Lebelle, 2018). [...]

[...] Specifically, we are evaluating whether the Paris market would allow for a fruitful cooperation and profit optimization on for our enterprise as well as on behalf of our clients. 2. Research 2.1 Background Extant literature indicates that Airbnb is in the process of revolutionizing short and long term rentals alike, in Paris and in the rest of Europe alike (Coyle et Yu-Cheong Yeung; 2017: 9). Its numbers have swelled so much that it can now compete in numbers with more traditional forms of short term housing, such as the hotelier industry (Perret; 2011: and with real estate agents. [...]

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