BettaU: Building a stronger, more resilient youth equipped to handle the challenges of modern society

Yianoula W.

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BettaU: Building a stronger, more resilient youth equipped to handle the challenges of modern society

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Themes

BettaU, mental health, mental health disorder, school, application, entrepreneur, creative process, divergent thinking, convergent thinking, trademark, innovation, entrepreneurship, swot analysis, financial analysis, costs

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Abstract

Awareness surrounding mental health has increased significantly in recent years, specifically amongst the younger generation who are still at school (Free courses in England, n.d.). The World health organisation has estimated that 1 in 5 young people experience a mental health condition (Free courses in England, n.d.). The pressure in schools has escalated dramatically, spanning from academic expectations to the social challenges of forming friendships (NPSVRP.com, 2023). Academic pressure amongst students has increased drastically from person to person and has also now started at a younger age. These pressures can lead students to experience mental health disorders.

Presentation of the project
1. The creative process
2. Divergent versus convergent thinking
3. The trademark
4. The project's contribution to society
Feasibility analysis
1. The innovation
2. The prototype

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[...] Various ideas were thrown around in order to address the lack of mental health resources for students. This process involved identifying ways in which the lack of resources provided by schools, the negative stigma that mental health carries, the absence of awareness on mental health, and the lack of funds in schools to provide students with access to mental health could be integrated into one singular solution. Divergent and convergent thinking were used. Divergent thinking was utilised by identifying the various problems that schools faced. [...]

[...] The world has become more technology based over the past few years. Business ideas can spread from country to the next. This can then cause for the trademark on your product to be non-existent in other countries, allowing for people to copy your product idea. Businesses will then need to obtain an international trademark registration. (Young, 2021) (The independant institute of education p. 50) A patent is a license issued to a business owner that grants them the right to exclusively process, design, and invent the specific product idea. [...]

[...] The native advertising subscribers will also have access to a new client base which will in turn grow their business. (The independant institute of education p. 17) Entrepreneurship is responsible for providing goods and service to the economy that will satisfy the wants and needs of consumers. My application provides a service to schools by granting them access to mental health support services from trained professionals. On the application, this can be found under the anonymous chat platform, the mindful activities hub, as well as the resource library providing access to information based on mental health disorders. [...]

[...] Regent business school How to Become a Financial Manager After BCom?. [Online] Available at: https://regent.ac.za/blog/how-to-become-a-financial-manager-after-bcom [Accessed 29 April 2024]. Richards, Robbie Incremental Innovation: What It Is, Benefits and Best Practices. [Online] Available at: https://masschallenge.org/articles/incremental-innovation/ [Accessed 5 May 2024]. Ryzhkov, A How much preventative mental health app business owner make. [Online] Available at: https://finmodelslab.com/blogs/how-much-makes/how-much-business-owner-makespreventive-mental-health-app [Accessed 2 May 2024]. Saravanakumar, N What Is Service Innovation?. [Online] Available at: https://www.wallstreetmojo.com/service-innovation/ [Accessed 5 May 2024]. Schmidt, S Major Education Industry Trends to Watch in 2024. [...]

[...] The application is involved in this industry as it is used to solve the mental health crisis in schools. The mental health industry in South Africa is valued at the size of US $246.90 million in 2024 (Statista, 2024). The annual growth rate percentage for the mental health industry in South Africa is 0.23% (Statista, 2024), meaning that potentially in 2028, the value of the mental health industry in South Africa will be valued at US $249.20 million (Statista, 2024). [...]

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