Bambu's network of stakeholders

Extract

[...] Bambu's network of stakeholders Introduction Bambu is a wealth management Singaporean startup created in 2016. It designs customized robo-advisory applications for financial institutions, its end users are the clients of said institutions. Edward Freeman defines a stakeholder as anyone invested in or affected by the company1. Bambu's stakeholders can be divided into two categories: internal stakeholders, composed of employees, managers, and users, and external stakeholders, composed of suppliers, investors, society, and customers. I. Internal Stakeholders Employees Bambu employs more than 120 people in Singapore, Mumbai, Dubai, London, San Francisco, New York, and Johannesburg. [...]

[...] Business Horizons Eurofound. (2013). Employment impact of digitalisation. [online] Available at: https://www.eurofound.europa.eu/data/digitalisation/research-digests/employment-impact-of-digitalisation [Accessed 15 Jan. 2023]. Freeman, R. Edward? (1983) Stockholders and Stakeholders: A New Perspective on Corporate Governance. California Management Review (pre-1986); Spring 1983; 25, 000003; ABI/INFORM Global pg. 88 Toledano, I. (2020). Publication du rapport 'Déployer la sobriété numérique'. [online] The Shift Project. Available at: https://theshiftproject.org/article/deployer-la-sobriete-numerique-rapport-shift/ [Accessed 15 Jan. 2023]. [...]

[...] Bambu has launched a special service for them: Bambu Go. Deployable in a few weeks this solution is deployed and hosted by Bambu. Bambu also has one customer: the investor Kevin O'Leary, for whom they have designed and built the fintech savings and investment application Beanstox. He also expects a highly customized and reliable product for his clients. The tension between clients' and society's expectations Joseph L. Bower and Lynn S. Paine claim that companies exist because they can raise resources in a more efficient way than any individual can2. [...]

[...] As of early 2023, Bambu has not met these objectives. Tension between investors, managements and society's expectations This tension stems from Archie B. Carroll's theory that the company has an ethical responsibility5. For instance, Bambu should embrace environmental standards that, while not mandatory by law, have been adopted by society. Bambu's business model requires the storage and processing of enormous amounts of data. These amounts are expected to grow as Bambu reaches its growth objectives. According to a 2019 study by the think tank The Shift Project, the digital sector accounts for of global greenhouse gas emissions. [...]

[...] Conclusion While there are tensions between stakeholders. Bambu's management team should privilege dialogue to ensure that the interests of all of their stakeholders go in the same direction. Sources : Aggarwal, N. and Aggarwal, N. (2020). Bambu's Phillips: 'We are solving technology problems in an investment world'. [online] Theasianbanker.com. Available at: https://live.theasianbanker.com/video/bambus-phillips-we-are-solving-technology-problems-in-an-investment-world [Accessed 15 Jan. 2023]. Bower, J. Paine, L. (2017) The error at the heart of corporate leadership. Harward Business Review Carroll, A. (1991) The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. [...]