The genius app idea: the importance of flexibility and customer feedback
Case study - 2 pages - Startup, entrepreneurship
Coming up with good entrepreneurial ideas and knowing how to evaluate them is difficult. In this respect, the student made three main mistakes: having the wrong preconceived notions about entrepreneurship and start-up founders, failing to develop a prototype, and not adopting the lean startup...
Trend Buddy: A unique business idea where Artificial Intelligence is integral to the business model
Case study - 3 pages - Startup, entrepreneurship
By analyzing vast amounts of historical data and leveraging advanced algorithms, AI can identify patterns, detect trends, and make accurate predictions about future outcomes. Trend forecasting takes into account interactions between brands and their customers to better predict the direction of...
Bambu's network of stakeholders
Case study - 3 pages - Startup, entrepreneurship
Bambu is a Singaporean wealth management system created in 2016. It designs customized robo-advisory applications for financial institutions. Its end users are the clients of said institutions. Edward Freeman defines a stakeholder as anyone invested in or affected by the company. Bambu's...
BettaU: Building a stronger, more resilient youth equipped to handle the challenges of modern society
Case study - 20 pages - Startup, entrepreneurship
Awareness surrounding mental health has increased significantly in recent years, specifically amongst the younger generation who are still at school (Free courses in England, n.d.). The World health organisation has estimated that 1 in 5 young people experience a mental health condition (Free...
PESTEL Analysis - Levi Strauss Company - published: 19/07/2022
Case study - 7 pages - Startup, entrepreneurship
Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...
Geev, an ethical French start-up
Case study - 1 pages - Startup, entrepreneurship
First, I would like to know if someone had ever heard about Geev before? How many? Okay, so for those who don't know what I'm talking about, here's the long story short! Geev, it's a French start-up that was created by two business students at Bordeaux. They are the ones who...
The e-marketing plan of a Belgian SME: Cha-hu-the
Case study - 26 pages - Startup, entrepreneurship
Nowadays, "the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it". Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically, Belgium is...
