Noordhoek's Nectar

Extract

[...] As the owner of Noordhoek's Nectar, I will lead with passion, enthusiasm, care, honesty, and truthfulness, showcasing my integrity. 2. Leading with integrity: (Longenecker, et al pp. 53-55) In small organizations, leaders have a more pronounces influence on employees (Longenecker, et al pp. 53-55). Employees observe their leaders and will often impersonate their behavior (Longenecker, et al pp. 5355). Leaders must act with integrity to encourage ethical behavior from their employees (Longenecker, et al pp. 53-55). As the owner of Noordhoek's Nectar, I will work hard on starting the business and well as with the gardening, hoping my commitment to the business motivates my employees to work hard. [...]

[...] A franchise is a license that allows an individual or franchisee to use a franchisor's business knowledge, processes, and trademarks to sell products or services under the franchisor's name (Longenecker, et al p. 99). The franchisee typically pays a start-up fee and an annual license fee (Hayes, 2024). Turning Noordhoek's Nectar into a franchise comes with several advantages and disadvantages: Advantages: Disadvantages: Noordhoek's Nectar as a brand will become more well known throughout South Africa. (Nibusinessinfo, 2018) Setting up a franchise model for Noordhoek's Nectar takes time and effort. (Nibusinessinfo, 2018) More income is generated from receiving the license fees as well as the start-up fees. [...]

[...] These include: 1. Social entrepreneurs: (Longenecker, et al pp. 12-18) Social entrepreneurs' main goal is to provide solutions to consumers social needs, problems, and opportunities (Longenecker, et al pp. 12-18). It heavily involves focusing on social purpose and making it an integral part of the business (Longenecker, et al pp. 12-18) s. social entrepreneurs find ways to incorporate their social purpose into their business framework (Longenecker, et al pp. 12-18). Their main goal is not to make a profit, but to serve and help society (Longenecker, et al pp. [...]

[...] [Online] Available at: https://www.monash.edu/business/marketing/marketing-dictionary/m/microenvironment#:~:text=the%20factors%20or%20elements%20in,marketing%20intermediaries% 2C%20customers%20and%20publics. [Accessed 4 September 2024]. Monash University Macro-environment. [Online] Available at: https://www.monash.edu/business/marketing/marketing-dictionary/m/macroenvironment#:~:text=the%20major%20uncontrollable%2C%20external%20forces,an%20impa ct%20upon%20its%20performance. [Accessed 4 September 2024]. Nibusinessinfo Advantages and disadvantages of franchising your business. [Online] Available at: https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantagesfranchising-your-business [Accessed 5 September 2024]. Parkin, G Marketing Environment: An Explanation of Components and Importance. [Online] Available at: https://www.gopromotional.co.uk/blog/marketing-environment-an-explanationof-components-and- importance/#: ~:text=The%20marketing%20environment%20consists%20of, culture%2C%20re sources%2C%20and%20goals. [Accessed 4 September 2024]. Wilkinson, M The Role of Leadership in Organizational Success. [Online] Available at: https://www.leadstrat.com/the-role-of-leadership-in-organizationalsuccess/#:~:text=The%20right%20leadership%20can%20foster,and%20ultimately%2C%20an %20underperforming%20organization. [Accessed 6 September 2024]. [...]

[...] A portion of the profits earned by the franchisee are paid to the franchisor, on top of a franchising fee (Longenecker, et al pp. 12-18). I am a social entrepreneur. My community garden is not being created to enhance my finances, but to provide my community with healthy, organic fruits and vegetables, as well as providing jobs and new skills for the unemployed. In Noordhoek, there is a large number of individuals who are unemployed. Guilt overwhelms me when I see individuals struggling in my community. [...]