Kirlangiç business plan
Business plan - 25 pages - Business strategy
“Being a strong and professional company which has efficient, trustworthy and standard products and also being proactive to the customers needs.” Ana Food Company's mission statement is “To be a multi-national entrepreneurial group acting locally while thinking globally”....
Halifax in Ireland
Presentation - 14 pages - Business strategy
Halifax is the “personal” branch of the HBOS group. The bank is present in the Irish market for less than 2 years. The Irish marketing strategy is unlike the UK one (different service marketing mix). The overall objective is to become the 4th largest bank in Ireland by 2009. We cannot...
Nintendo Wii: Entering a new industry of simulation
Thesis - 13 pages - Business strategy
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Brand study of Louis Vuitton
Thesis - 10 pages - Business strategy
Asian market is a very good opportunity since the Chinese market today is the third one in terms of luxury (12% of sales), behind Japan (41% of sales) and the USA (17%). What is more, Indians doubled their buying power between 1999 and 2003. Another point that needs to be explained in the...
Ethics: A study of moral issues
Thesis - 12 pages - Management
Nike exploited children to make their products: this is an unethical behavior. Nowadays, the business environment is extremely competitive and companies want to be more and more profitable. Employees in both small and large business can face difficult ethical dilemmas in South Africa as well as...
The future for the French customer loyalty programs
Thesis - 15 pages - Business strategy
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
Rumors in Grundfos
Thesis - 8 pages - Management
Grundfos is a well-established company on both the Danish and the Global market. The Group is one of the world's leading pump manufacturers. According to one of the handed out fictive situation, there are rumors about the closing the financial department of the French subsidiary. The closing of...
Microsoft vs. Netscape: The war of browsers
Thesis - 2 pages - Business strategy
In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both companies, this scandal is interesting because it...
The implications of the operations of the banking sector on money supply
Thesis - 8 pages - Finance
The UK banking sector plays a crucial role in determining not only the amount of money in circulation in the economy but also the form that it takes (e.g. fiat money or current/deposit account holdings available to be given by the banks as loans). These aspects of the monetary policy can, in...
Oticon case study
Case study - 8 pages - Management
The Human Resources course we had taken enabled us to wonder about the best way to deal with employees, how to improve their efficiency, how to increase their motivation and provide them with the best work environment possible. We also saw that the answers to these questions depended on the type...
The Coca-Cola Company on a strategic level
Thesis - 8 pages - Business strategy
Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times....
Fnac.com: An example of a successful E-business strategy
Thesis - 13 pages - Business strategy
I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if...
Moneo: A success or a failure?
Thesis - 4 pages - Business strategy
Moneo was one of the first three experiments with the electronic wallet (or e-wallet). In 1999, Modeus (in Ile de France), Mondex (in Strasbourg) and Moneo (in Tours) were launched in France by Société Européenne de Monnaie Electronique (SEME, which is made up of seven French banks -Crédit...
From a new organization to sustainable development
Thesis - 9 pages - Business strategy
The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than ever and each company must find new markets to...
Gibson, Ivancevich, Donnelly, and Konopaske - Organizations: Behavior, structure, process (chapter 11): A new leadership position
Thesis - 2 pages - Management
The profile prepared by Management Analysis Corporation is the first step in the process of finding a potentially successful of general managers, but it is not the only step. Actually, after MAC has understood very clearly the needs of Dancey Electronics, they could picture the perfect leader....
Organizations: Behavior, structure and process - Gibson, Ivancevich, Donnelly and Konopaske: Employment opportunities in multinational firms
Thesis - 2 pages - Management
According to the Exhibit 3 which deals with the question of Japanese expatriates and American in executive positions in Japanese firms in the United States, 69.4% of employees in a top executive echelon or in a middle management branch are Americans. For example, 76.5% of employees from the...
Why do people around the world are embracing Starbucks?
Thesis - 2 pages - Business strategy
Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: “more people needed to join the coffee bar culture […] smell the coffee and enjoy life a little more”. Starbucks started the in United States and now...
The German automobile industry
Thesis - 8 pages - Business strategy
Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation can create new advanced factors endowments. It is...
Diversity of the workplace
Tutorials/exercises - 34 pages - Human resources
Ways to maximize benefits of an increasingly diverse workforce and client base is a continuing concern for organizational leadership. The current processes for managing diversity continues to be necessary but is not sufficient to result in effective outcomes, in the 21st century's organizational...
Decisions of investments in the stock exchange - The case study of Burberry
Case study - 5 pages - Business strategy
Burberry was founded in 1856 in Basingstoke (England) by Thomas Burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British lifestyle. First, let's take a look at the history...
Stock index futures (CME® S&P 500® futures)
Thesis - 6 pages - Finance
Stock index futures - The first stock index contracts were traded at the Kansas City Board of Trade on February 24, 1982. This introduction was followed (the same year in April) by the Chicago Mercantile Exchange (CME). These new contracts were based on the S&P 500 index. These two brand new...
Tourism in Nord-Pas-De-Calais: Evaluation and recommendations
Thesis - 18 pages - Business strategy
The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...
The Gillette marketing strategy: The key success factors
Thesis - 14 pages - Business strategy
Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns the world which went up to “one...
The definition of an e-business strategy: The case of Tubeknit Ltd
Case study - 10 pages - Business strategy
In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic communication. E-commerce will be related as a...
Is it time to move away from the UK/American pattern of ownership shares in companies?
Thesis - 5 pages - Management
United Kingdom and USA have a system where private shareholders have ownership of their companies. Lots of companies in these countries are quoted in stock market. The way they can finance their companies is by opening their capital to private investors. As USA has a great influence in the world,...
Case study: Renault
Case study - 9 pages - Business strategy
Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given: Quality (Laguna III in the top 3 in quality of product and services). Profitability (operating...
Implementation of an IT system: Knowledge management perspectives
Thesis - 6 pages - Management
Managing information and knowledge have become the core activity for a number of companies. As Florida (2002) describes in books, the rise of the creative class, companies are now learning organization that need to innovate and create knowledge. Due to globalization companies have to handle more...
Promoting a new form of selling books for the EFE Company
Thesis - 10 pages - Business strategy
According to analysis experts, EFE is not only selling a product on internet, it is also selling a new concept: using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all we have to understand why...
Study case : sanofi aventis - published: 13/05/2009
Case study - 19 pages - Business strategy
Over the past few years, Sanofi-Aventis strategic decisions have enabled the company to reinforce its leadership on the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence on the major markets (the United States and...
Royal Canin - Case study
Case study - 11 pages - Business strategy
Royal Canin is the history of dogs and cats loving and wondering. It's the history of a will to improve dog's and cat's nutrition to fit better with their needs and specific problems. In 1966, a French country vet, Jean Cathary, had decided to manufacture foods for dogs and cats, after...
