Case study: Marketing strategy of Air Arabia
Case study - 7 pages - Business strategy
When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air. Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality service....
Case study: How Toyota achieved success in Europe
Thesis - 11 pages - Business strategy
At the end of World War II, the Japanese government asked the European Automakers to curtail exports to Japan in order to help Japan rebuild its industry. The Europeans reciprocated by limiting their market to Japanese cars (C_p.267). As a result of which the quotas were very limited (e.g. Italy,...
A comprehensive review of change management
Thesis - 22 pages - Business strategy
Changes in an organization takes place for many reasons, it is sometimes done in order to find new ways of executing and organizing work. It is also done to change the processes in which people are utilized. Noteworthy changes in an organization usually occur when the organization wishes to...
Analysis of Cadbury's marketing strategy
Tutorials/exercises - 18 pages - Business strategy
This paper examines the launch of Cadbury's Fuse Bar and delves into marketing strategy of Cadbury. I will analyze the chocolate market using two sources of information • Secondary data, which is using information someone already has found. For example the Cadbury website • Primary...
Case study: American home products
Thesis - 3 pages - Business strategy
American Home Products manages diverse business ranging from packaged drugs, food products and household products. The company believes in aggressive marketing strategy which has helped company cloak phenomenal growth over the years. Being the consumer product company, it has cash rich balance...
Differences in outsourcing operations overseas and manufacturing domestically
Thesis - 2 pages - Business strategy
The results of my decision to outsource the entire operations to an offshore company will illustrate that my determination is a more logical option using details described in our business scenario and I will describe my decision on the manufacturing option I've chosen in this essay. I will...
Small business loans and management decisions
Thesis - 2 pages - Management
The results of this study of business and society will illustrate that borrowing money through business loans is a more logical option using details described in our business scenario and to describe another form of a financial management decision that could fund your business start-up. I will...
Bridging the two ends of a facility chain through empowerment: The context of external and internal customers of the aviation industry
Presentation - 18 pages - Business strategy
H1 a: There will be a significant relationship between the level of psychological empowerment and job satisfaction. H1 b: There will be a significant relationship between job satisfaction and dimensions of psychological empowerment. H2: There will be a significant difference between the level...
Impact of unethical behavior
Thesis - 2 pages - Accounting
Accounting is an information system that identifies, records, and communicates an organization's financial transactions to interested, internal and external users. There are two closely related yet different types of accounting; financial and managerial, each provide information to different user...
K-Swiss Inc: Case study
Case study - 7 pages - Business strategy
The juggernauts of the sneaker industry go to great lengths to advertise their products to their loyal customers, but sometimes their marketing strategies overshadow the truth behind their products. Brands such as Nike, Reebok, and Adidas possibly garner the most consumers than any other shoe...
Case study: Restructuring Exide
Case study - 8 pages - Business strategy
Exide is one of the major manufacturer in automotive segments, it faced financial crisis in the 1990's. Exide was on the verge of losing its leading position to its competitors. Exide was divided on the basis of distinct product line. This in effect led to demotions amongst some top managers....
The BMW group - Surviving the bust
Thesis - 10 pages - Business strategy
As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group business activities within...
Apple Inc: Building a corporation the Apple's way
Thesis - 10 pages - Business strategy
Apple Inc is famous for launching fast selling products. We have to see if Apple is really on the right track or if they will be seeing the trough of a business cycle sooner than later. First we will go over the Apple Inc Business functions, then we will look at where they are now, finally we...
Determination of hire charges on mobile equipment of MSG (mechanical) for external business at Tata steel
Tutorials/exercises - 45 pages - Business strategy
The project is a study of the cost structures in steel manufacturing company. It has been found that the heavy equipments which are supporting the mechanical maintenance services in the process of steel production are not put to use at the optimum level and there is some idle capacity left after...
Emerging antibiotic resistance among the uropathogens
Essay - 6 pages - Business strategy
Urinary tract infection (UTI) is a frequently encountered condition seen in clinical practice. It is a broad term that encompasses asymptomatic bacteriuria and asymptomatic infection with microbial invasion and inflammation of urinary tract (Kunin, 1964) . While UTI affects patients of all ages...
A research study on chocolate consumption in India in relation to Cadbury and Nestle
Tutorials/exercises - 7 pages - Business strategy
The Indian chocolate industry produces over 30,000 tones of chocolate products in year. The most important players in the Indian chocolate market are Cadbury and Nestle, now Amul is also emerging as one of the major players in the market. Today Cadbury and Nestle cater to the majority of the...
Recruitment through psychometric tests and theory of FIRO-B
Thesis - 9 pages - Human resources
Recruitment is the process of discovering potential applicants for actual or anticipated organizational vacancies. It is a “linking activity” bringing together those with jobs and seeking jobs. Recruitment is a process to identify the sources of manpower in order to meet the...
A study on the credit rating process and methodology
Thesis - 9 pages - Finance
Credit rating is the process of estimating a firm's ability to perform to its capacity. It also determines the financial worthiness of an organization depending on the performance of the organization in the past. Objectives of credit rating agencies 1. Its primary objective is to provide...
An overview of training and development process in an organization
Thesis - 14 pages - Human resources
The genre of ‘Employees' seems to have evolved through a transformation process. They are now more growth oriented, ambitious, industrious, forward-looking and increasingly vulnerable to the rocking changes in the industry. They have a high self-concept and seek intrinsic motivation in the...
A study on the Indian chocolate industry
Thesis - 19 pages - Business strategy
The size of the market for chocolates in India was estimated at 30,000 tones in 2008. Bars of moulded chocolates (like dairy milk, truffle, amul, milk chocolate, nestle premium, and nestle milky bar(comprise the largest segment, accounting for 37% of the total market in terms of volume. The count...
An overview of important concepts and theories in relation to foreign exchange (forex) rates
Thesis - 10 pages - Finance
The rate of exchange means the price of one currency in terms of another currency. Different countries have adopted different exchange rate systems at different times like the Gold Bullion, Gold Standard and the Bretton Woods system. The last system was soon replaced by the Floating Rate System....
An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)
Thesis - 14 pages - Business strategy
The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a century is now virtually wiped off. The revolution...
Business strategy of Sahara Airlines in India
Thesis - 13 pages - Business strategy
Sahara has one of the largest infrastructures in the private sector in India. It has a workforce of over 6, 00,000 truly committed individuals. The company has never had any union related problems due to the fact, that there is no union in the Sahara Group. The organization has a unique concept...
The role and importance of human resources department (HRD) in an organization
Thesis - 12 pages - Human resources
Ten years ago hardly any organization had HR departments or talked about it. Today it is difficult to find organizations which employ a large number of people who do not talk about HRD. In spite of this popularization of HRD in the last few years, success experience of HRD is limited to a few...
A survey on customers to understand Standard Chartered bank's market penetration in India
Thesis - 6 pages - Business strategy
Primary data: The data has been collected with the help of a questionnaire with a view of obtaining the information on all the aspects relating to the banking industry in general and Standard Chartered specifically. Secondary data: This data has been collected through Internet analysis tools:...
Costing methods and systems
Thesis - 5 pages - Accounting
Cost: Cost is the expenditure incurred on production of goods and services, either to be sold as finished products or used in the production of other goods and services. Costing: It is the technique and process of ascertaining and calculating costs. It is the formal mechanism by means of which...
A study on the various sources of finance
Thesis - 14 pages - Finance
Finance is the study of how individuals, institutions, and other businesses acquire, spend, and manage money and other financial resources. Finance also can be defined in terms of the macro economy as well as the business firm and individual citizen level. Macro finance is the study of how...
A study on branding with reference to laws of internet branding
Thesis - 8 pages - Business strategy
Time is money. And probably the quickest way to save time and create business, thereby generating income, is through e-commerce. But there is still a relevant question related to whether e-commerce business between consumer and the marketer would, in future, completely outplace the retail...
The financial expenses of a hotel
Thesis - 10 pages - Finance
Cash includes Cash on Hand (House Banks), Demand Deposits, and Temporary Cash Investments. Temporary Cash Investments should be of demand nature or have maturities within 90 days at the time of purchase. Cash that is restricted formally for long-term purposes, such as property and equipment...
Coca-Cola's product marketing strategy
Thesis - 5 pages - Business strategy
The Coca-Cola Company: Who would have ever thought that what began as a local soda fountain curiosity on May 8th 1886, would become the world's favorite soft drink. From its simple beginnings, Coca-Cola has grown to be a part of life in cities and towns around the world. The Coca-Cola Company has...
