Media strategy and media budgets
Presentation - 16 pages - Business strategy
A firm should continue to add to its budget as long as incremental expenditures are exceeded by the marginal revenue they generate. This theoretical underpinning assumes a functional relationship between advertising and sales. Frequency is more important to communicate product details or building...
TQM (Total quality management) and production management
Presentation - 130 pages - Management
POM is important function where vast majority of firm's workers, capital assets & expenses reside, and is responsible for production, Service & Quality of the products. However apart from their individual objectives, a coordinated effort between all the 3 business functions is a must, to...
Hiring and training: A presentation
Presentation - 25 pages - Human resources
It is pre recruiting evaluation form one company uses in recording preliminary impressions of individuals whose names are being added to the reservoir. The interview is the most widely used selection step and in some companies it comprises the entire selection system. The tendency for references...
Metro AG: The German retail giant
Thesis - 6 pages - Business strategy
Metro AG, deutsche Einzelhandel Riese! Yes, Metro AG, headquartered in Düsseldorf, Germany, is the German retail giant. Metro AG's group companies deal in hypermarkets, Cash & Carry's, electronics, department stores and asset management. All its brands are leaders in their respective sectors. Its...
Nintendo and gaming
Thesis - 3 pages - Business strategy
The complete name of the company that manufactures the popular game Nintendo is Nintendo Company Ltd. It was founded on September 23rd 1889 (The date shocked me too) by Fusajiro Yamauchi and is located in Kyoto Japan and the name, when translated to English, reads, “Leave Luck to the...
Nintendo: The gaming company
Thesis - 3 pages - Business strategy
Nintendo was started by Fusajiro Yamauchi in 1889, under the name Nintendo Koppai. Nintendo translates to “leave luck to heaven”. Nintendo Koppai produced handcrafted Hanafuda cards made from the bark of the mulberry oak. In 1549, when Francisco Xavier landed in Japan, his crew brought...
The concept of private equity and its application
Thesis - 4 pages - Finance
Private equity is a relatively young asset class, but has evolved substantially over the last two decades. Due to the long-term horizon required for investing, private equity is dominated by institutional investors, such as pension plans, foundations, endowments and family offices. Investors are...
Framework for channel design & implementation
Presentation - 7 pages - Logistics
It is of paramount importance to ask what is the ideal marketing channel for a particular product or service because: The cost of establishing or changing a existing marketing channel is very high. And any mistake in the designing / revisiting of the channel could prove to be detrimental & very...
Collective bargaining for industrial relations
Presentation - 4 pages - Management
One of the most damaging criticisms is that a party is adamant in holding to its original position. Before retreating with as much elegance as circumstances permit, each party seeks to withdraw as little as possible. This involves ascertaining the maximum concession of the opposing negotiator...
Making brands go global
Presentation - 15 pages - Business strategy
Countries and their roles are viewed in a globally competitive system (e.g a particular country can be used for the purposes of developing a product. Another for test marketing the product. Global Marketing - extends a single marketing mix to a particular region / globe. The conditions of...
Brand management over time
Thesis - 20 pages - Business strategy
Company Brands have less freedom than new brands, as the Brand becomes the company spokesperson. If a perfect fit does not exist between brand and the company a bridge by way of company culture must be formed. Relationship between brand and company may be switched over time to take advantage of...
The factors determining the top players in the video-gaming industry
Thesis - 6 pages - Business strategy
The competition in the gaming industry can be termed as oligopolistic competition as there are few major players and many buyers. The major players have maximum market share and maintain prices through a mutual understanding or by price leadership. They also have the advantage of economies of...
Managing human capital in the process of merger and acquisition
Thesis - 5 pages - Human resources
Mergers and acquisitions have become a regular business strategy in the present corporate scenario. They involve lengthy and thorough discussions and strategies are worked out in detail before the deals are closed. These discussions influence the future of the organization with respect to the...
The development of a customer-focused organization
Thesis - 7 pages - Management
Flow management, flat organization, project management, re-engineering processes - the theme of the integrated enterprise management is the quest for better coordination between organizations and entrepreneurs which has had a major impact on business and change management in the recent past....
Enhance your portfolio: The hedge fund
Thesis - 5 pages - Finance
A hedge fund is an investment fund open to a limited range of investors. It undertakes a wider range of investment and trading activities in addition to the long term investment funds. Every hedge fund has its own investment strategy that determines the type of investments and the methods of...
Provocation in advertising
Thesis - 7 pages - Business strategy
The public is bombarded with hundreds of advertisements through the media everyday. As a result of this, it has become difficult for the customer to differentiate advertisements and no wonder they pay less attention to it. In such situations, it becomes increasingly important for advertisers to...
Coaching for business and management needs
Thesis - 5 pages - Management
Coaching aims to develop skills, improve efficiency, adapting to a new situation, decision making and solving problems. The coaching procedure covers those skills which do not depend exclusively on technical skills. Coaching particularly garners to "know-how" and "skills" related management,...
The role of the Chief Financial Officer (CFO)
Thesis - 5 pages - Management
For a company to exist, it must demonstrate exceptional management of finance. This is where the Chief Financial Officer or a CFO comes into picture. A CFO is a corporate officer who ensures the execution of financial management operations in a company. This title is equivalent to that of a...
The role of the leader in the performance of a firm
Thesis - 5 pages - Management
In recent times, organizations have had to adapt their activities and their management to the changing economic and technological environment. However they may not always be successful in doing so. The developments are a clear indication that the current economic crisis has claimed the heads of...
Electronic commerce in the European union: The case study of Premier tours ltd
Tutorials/exercises - 23 pages - Business strategy
Electronic commerce has emerged with the development of the new information and communication technologies, the Internet and the World Wide Web. This paper addresses the theoretical issue of the electronic commerce by introducing the main theoretical issues and summarizing the few literary...
Operations improvement plan for Procter & Gamble (P&G)
Case study - 4 pages - Business strategy
Procter & Gamble (P & G) is the biggest producer of household products in the USA. The company was established in Cincinnati in 1837. After the WW2 the company began its expansion in Europe and then - to the rest of the world. The company has one of the largest and strongest portfolios of...
Company budgeting
Thesis - 4 pages - Finance
Is company budgeting necessary? There are two general opinions in management theory. Malcolm Howard is standing behind the statement that “budget is still a worthwhile exercise - as long as you stick to five basic principles”. He argues that some of the problems claimed to be budgeting...
Advantages (benefits) and disadvantages (risks and demerits) of online shopping
Thesis - 3 pages - Business strategy
Internet has become a part of our everyday life over the last decade. It has opened new horizons for the companies and the people as online shopping and auctions are experiencing a remarkable success. According to Kiplinger's Personal Finance Magazine (2000) the total turnover of online sales in...
Research proposal - proposed title: The role of quality factors in electronic commerce
Essay - 4 pages - Business strategy
The unprecedented proliferation of the Internet and the World Wide Web over the last decade has increased the importance of electronic commerce. The research will present an exploratory study of the role of quality factors in electronic commerce in order the significance of the latter to be...
Ad review of the Bulgarian Flirt Vodka
Case study - 3 pages - Business strategy
FLIRT VODKA is probably the most famous vodka in Bulgaria. The drink is the unquestioned leader on the Bulgarian market. The main themes in the advertising campaign of the vodka are coquetry and flirt; growing fast into sexual intercourse. The ad suggests that flirt is an art. The unique...
Stock indexes and the global financial set-up
Thesis - 5 pages - Finance
A place for exchange was initiated at the Great Pond in Paris, under the leadership of Louis VII. In the year 1540, the first organized commodity exchange came into existence. An index is a statistical measure. It can provide an overall trend of market development and facilitates a comparison...
General Motors: The restructuring plan of 2009 and the consolidation of the group
Thesis - 8 pages - Business strategy
The renowned company, General Motors presented a restructuring report to the Congress towards the end of 2008 on achieving sustainability through a restructuring process. This has been done in the face of the difficulties encountered by GM during the recent economic and financial crisis due to...
The history of Apple
Case study - 10 pages - Business strategy
Steve Wozniak, the cofounder of Apple, invented the Apple 1, the first Apple Personal computer. To make it easier to use, the switches were replaced by a keyboard. He used a TV screen as a display, rather than a series of diodes. Only 200 units were created in 1976. The money earned from the...
Strategic analysis of the European beer industry
Thesis - 6 pages - Business strategy
Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the next ten years....
The importance of packaging
Thesis - 4 pages - Management
The packaging of a product is very important to the present day brand-conscious consumer. Not only must it perform the technical function of protecting the commodity while it is being transferred from its manufacturing location to the shelves of the neighborhood stores, it must also perform the...
