Systemic approach to change
Thesis - 3 pages - Management
Today, businesses operate in a changing environment. These changes occur more frequently due to technological advances, increased competition due to market opening, etc. Therefore, companies must adapt to these changes in their environment to remain competitive. To improve their capacity to...
AXA's controlling and reporting mechanism
Thesis - 3 pages - Management
AXA is a leading insurance provider and asset management company of France. It supports its clients in all stages of their lives to enable them to live more confidently. The financial protection wing of AXA covers all activities performed in the protection of people and goods such as: life...
The strategy of Apple's music industry - published in 2010
Thesis - 4 pages - Business strategy
The great transformation is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitization and sharing of the latter appears to be the trigger for a crisis of global magnitude in this sector. Although demonized by the record companies,...
Zodiac (1999)
Thesis - 4 pages - Business strategy
Three key dates: 1908, 1934 and 1966 mark the development of the company Zodiac during the 20th century. The creation of the French society of airships in 1908 signaled the start up of the era in the world of the nascent aviation industry. In 1934, the first prototype of Canoeing was designed by...
All you need to know about negotiating in Japan
Thesis - 6 pages - Business strategy
In Japan, commercial negotiation is most often carried out in groups; you almost never meet a Japanese alone to talk business, but a delegation made up of several players from the same company. In Japanese culture, a single individual has very little decision-making power because he is part of a...
A measure of delight: The pursuit of quality at AT&T universal card services
Thesis - 3 pages - Management
By the late 1980s, AT&T had produced a favorable reputation for itself. By focusing on customer satisfaction and quality, AT&T became a leader in its respective industry. This, however, was not sufficient enough. There was more to be achieved and the leaders of AT&T, at the time, knew what...
The evolution of a company and its environment
Thesis - 5 pages - Management
It seems necessary to present the historical evolution that has led companies to develop the need for such methods. If there is currently no silver bullet in the wide range of tools of modern management, which would solve all the problems of business, new methods and theories are emerging to help...
Satisfaction survey with practitioners of a fitness center
Thesis - 6 pages - Business strategy
We decided to study the motivation of practitioners in a fitness club. After a first draft of our questions was presented to Ms. LEFEVRE, we realized that they were centered on the satisfaction of practitioners. We reiterated our request as our interests and ideas were more related to the study...
Starbucks: Making a million bucks from coffee
Thesis - 4 pages - Business strategy
Starbucks is the world's leading retail, roasting and coffee brands. It is an international coffeehouse based in Seattle. It is the largest coffeehouse in the world, with 17,133 stores in 49 countries. Its specialty includes drip brewed coffee, espresso-based hot drinks, other hot and cold...
Recruitment, management and stimulation of telemarketers
Thesis - 4 pages - Management
Today, we live in an era of new information technologies and communication. With the advent of internet telephony, the direct communication channels have been expanded. A term much in vogue today is telemarketing. Telemarketing enables creation, consolidation and communication of information...
U.S apparel market
Thesis - 6 pages - Business strategy
Obesity is emerging as a new niche market in the United States. There are countless consumer products starting from infant car seats to doorways through to the coffins, which are getting enlarged to accommodate bigger and heavier people. The market is so fond of the carrier now that there are...
Chester Barnard's theory on leadership
Thesis - 5 pages - Management
Chester Irving Barnard is a major author in Management Science. Often unexploited, his theory of organization is an innovative conceptual structure. This theory talks about integrating management functions that assign roles to an officer, primarily related to leadership. Formal organizations...
Strategic analysis tools and business development
Thesis - 6 pages - Management
We live in a changing world, characterized by rapid innovation and numerous mutations. Any business creation, in this context, represents a risk (whether human or financial). It is now necessary to assess the feasibility of the project. To do this, it seems worthwhile to perform a preliminary...
Communication and attitudes
Presentation - 12 pages - Management
Make the person to whom you are listening your focus. Stop everything else that you are doing. If you are listening to a group, take your mobile phone out and turn it off. Listen carefully to the words but don't be deaf to the emotion behind them. Strong words can be hiding weak feelings or vice...
Human capital as a factor in the performance of a company
Thesis - 5 pages - Human resources
The ultimate goal of a company is to ensure strong and sustainable growth. Growth is indeed a quantitative process characterized by the increase in size of the company in terms of products and results. It determines the survival of the company, and is also a means of measuring the goals achieved...
Driving change in the merger: Renault - Nissan and Carlos Ghosn's leadership
Thesis - 6 pages - Business strategy
In 1999, the Japanese manufacturer Nissan was on the verge of bankruptcy with, all indicators flashing. The company faced recurring financial losses. Its debts exceeded 22 billion dollars and its stock market value is still plummeting. In addition, the company manufactures expensive cars and its...
Axa's business strategy
Thesis - 4 pages - Business strategy
Globally diversified and internationally reputed (strong brand; market share: 3% of the world insurance market), AXA is a leading global insurance (with a more than €90 billion turnover, 65 million customers worldwide, and 150,000 employees) and asset management (3rd largest asset manager in...
Human resources: The film analysis
Thesis - 5 pages - Human resources
The film depicts two HR realities. The first is that of the complex relationship between Frank, a young intern in Human Resources, who is dynamic, energetic, and his father who is both fearful and disillusioned with the job he has held since he was young. Frank is a victim of deceptive illusions...
Impact of performance management in a company
Thesis - 6 pages - Management
Today, performance management is the priority of successful companies. In fact, companies, regardless of their size and sector of activity, are faced with situations that are uncertain, unpredictable and unreadable. In that context, some of them have introduced new approaches to enhance the...
The European business environment, Renault-Nissan
Thesis - 2 pages - Business strategy
Renault-Nissan knows so many direct competitors. Indeed, it is within the same criteria as PSA, Fiat or Toyota. We shall now see below, what are the distinctive capabilities that allow Renault-Nissan to stand out and differentiate from others. For this, we must first review the internal diagnosis.
The changing distribution of Coca-Cola and Pepsi-Cola USA
Thesis - 10 pages - Business strategy
The market for soft drinks and Cola is seen to be engaged in almost a century of real war, particularly between two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies of American origin represent the epitome of the evolution of the firm. How then do we not use the competition...
Assessing and improving customer satisfaction
Thesis - 4 pages - Management
In a world of commercial competition at present, customer satisfaction is a key data that leads to business success. The manager needs to provide tools to determine objectively and accurately the needs of his customers and determine their satisfaction and track improvements that would have been...
Porter's competitive analysis
Thesis - 6 pages - Management
The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The analysis was developed...
Using Porter's five forces to understand Orange's strategy
Essay - 1 pages - Business strategy
In order to establish the quality of strategy of the Orange Group and what it can be in the future, the analysis of the five forces of Porter is essential. On examination it is possible to identify the key success factors of the sector and to know what elements are needed to master in order excel...
The possibility of creating a need
Thesis - 4 pages - Business strategy
Today, competition is getting very tough. Companies must therefore reach and differentiate themselves to attract a clientele that, over a period of time, has become increasingly volatile. The needs of individuals have evolved over time, in their physiological area and their safety needs....
Internal marketing: Dell and retention of executives
Thesis - 7 pages - Business strategy
The concept of internal marketing, under which the employee is considered a customer, emerged during the 1980s. In this context, any inability of the company to meet the expectations and needs of the customer was incurred due to the dissatisfaction of the latter, which affected the global...
Environmental analysis of toy manufacturers
Thesis - 3 pages - Business strategy
The toy market has undergone profound changes over the last twenty years. In fact, toys have become more complex: they contain more and more mechanical pieces, and technologies to make them are becoming more advanced. They are also often dependent on the influences of fashion and films. Moreover,...
Internet and recruitment
Thesis - 7 pages - Business strategy
In a global environment where technology is advancing, there are a lot of new players, the ICT (Information Technology and Communication), the intranet companies and the Internet. The evolution of technology has a significant impact on our lives every day. This is particularly true of Internet...
Art and culture in branding
Thesis - 4 pages - Business strategy
Art is the means used to produce an aesthetic creation. From the beginning of humanity, art has been the vehicle of thought, the vector of emotions. It is the graphic or sound understanding of the deep interior of our beings. Culture is defined as the data acquired and transmitted within a social...
The relationship between management and development of skills
Thesis - 3 pages - Management
This article takes a look at the different styles of managers and how various styles are required to be adapted for different scenarios that they face. It also throws light on the professional development of employees. Competence is a combination of knowledge, attitudes, skills experiences that...
