Discrimination in the working place
Essay - 17 pages - Human resources
This document studies the existence of discrimination, especially racial discrimination, in working places in France as it is in America. In the first part, I will explain the ground reality in France regarding discrimination at work, and in the second part, I will describe the American...
Starbucks management policy
Case study - 8 pages - Management
In the year 2000 San Francisco based cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its famous mermaid logo. Starbucks won a preliminary injunction prohibiting Dwyer from selling items bearing his version of the trademark, and the...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...
Cross cultural management - Globalization
Essay - 7 pages - Management
Globalization is a very up-to-date and highly debated topic, since economists have realized that the human society has really changed since the beginning of globalization. However, this observation is not new. Human society has always practiced international exchanges with trade routes like the...
Corporate audit project: Dior
Case study - 16 pages - Finance
The duet Arnault - Galliano is supplemented with wonder: of creative dimension which assembles crowd and other the cold effectiveness of the businessman. Their collaboration will lead to a true handing-over in saddle of the mark: this one attracts from now on younger and more international...
The Volkswagen Group : A study
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
Case study: Amazon.com - published: 29/09/2010
Case study - 6 pages - Business strategy
Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...
Case study: PepsiCo
Case study - 7 pages - Business strategy
PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...
Hewlett-Packard: The Flight of the Kittyhawk
Case study - 10 pages - Business strategy
The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...
The Delignes case study
Essay - 17 pages - Business strategy
Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is supported...
Anita Roddick, entrepreneur, Body shop
Essay - 14 pages - Business strategy
The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical entrepreneur is someone who...
Presentation of the Dell firm
Case study - 25 pages - Business strategy
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...
Cisco financial analysis
Case study - 6 pages - Finance
The computer network industry had undergone an economic slowdown of 4% in 2002/2003, after two years of sustained growth with two figures. Moreover, many computer network suppliers outsource their production to reduce their cost. As a consequence there were mass redundancies in Alcatel, Cisco and...
The Strategy Analysis of Southwest Airlines Company
Case study - 10 pages - Business strategy
In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...
Company Overview: Leroy Merlin DIY
Case study - 18 pages - Business strategy
Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...
Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?
Case study - 22 pages - Business strategy
When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...
The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...
The accounting harmonization
Essay - 9 pages - Accounting
Firstly we will have to consider the relevance of international accounting in history and its requirements to be successfully implemented. Secondly we need to examine the benefits of implementing these international standards. Finally we have to conclude by sighting the significant obstacles with...
Brand management - Land Rover North America
Case study - 12 pages - Business strategy
Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...
The Enron Affair
Case study - 6 pages - Finance
In just 15 years, Enron grew to become the 7th largest US Company, employing 21,000 people in more than 40 countries across the US, UK, Asia. Enron had transformed itself from a local natural gas company into a swashbuckling energy trader. Enron established new methods of trading in energy, using...
The strategic audit of Harley-Davidson motor cycles
Case study - 25 pages - Finance
It is a story no one on earth could have made up. Four young men experiment with internal combustion in a tiny wooden shed. Not only does the shed not burn down, but the motorcycle they build goes on to serve over 100,000 miles under five owners. And that's just the beginning! It all started 100...
The Orange Development Strategy
Case study - 4 pages - Business strategy
The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...
Acquisition strategy specific to data centric applications and growth plans of EMC Corporation
Essay - 3 pages - Business strategy
EMC Corporation (NYSE: EMC), has adopted a strategy of selective acquisition along with its own plans of organic growth to consolidate its leadership position. Recent company activities and initiatives point towards this direction. Such a strategy is in sync with EMC's aim of becoming a leader in...
Starting a Jewellery business
Essay - 1 pages - Business strategy
Starting a Jewellery Business is both simple as well a complex process as it tests your creativity, selling skills, marketing ability, networking aptitudes as well as customer relationship skills. Jewellery has been one of the oldest and most enduring passions for the human civilization. Since...
Car insurance-Why do we need one
Essay - 2 pages - Finance
Car Insurance is a very critical aspect as it is a mandatory document for most states in the US. One may argue that one does not require a car policy. However, it is definitely a wise idea to purchase a comprehensive car insurance policy that covers you from theft and damage although you are a...
List of Chicago communities that interest real estate investors
Thesis - 4 pages - Finance
Logan Square is a community locality situated on the western part of Chicago. Proper Logan Square actually means the intersection of Kedzie Boulevard, Logan Boulevard and the Milwaukee Avenue-which is a three way intersection. The term Logan Square most often is used loosely to denote the...
Chicago real estate -The financial implications
Thesis - 2 pages - Finance
Buying a home is one of the smartest and wisest decisions that one can take. It is one of the most enduring American dream and the one dream that has sustained through generations inspiring people to save for that piece of property that one can call his/her own. Chicago is one of the most sought...
The key elements of effective nation branding strategies
Dissertation - 5 pages - Business strategy
This paper explores the various facets of nation branding and aims to bring out the key elements of an effective nation branding strategy. Although the terms “nation” and “country” are used interchangeably, one must remember that there is a distinction between country...
Is scientific organization of work only a history?
Thesis - 4 pages - Management
In 1893, Frederick Winslow Taylor became general manager of the Manufacturing Investment Company of Philadelphia where he noticed two main problems: the saunter of workers and the high number of qualified workers with high salaries. Therefore, he developed a theory of management, “the...
Portfolio diversification
Thesis - 2 pages - Finance
Financial markets are characterized by uncertainty, asymmetric information and volatility of financial stocks. Diversification is an effective way of managing risk. It means to invest funds in various financial instruments rather than investing everything on a single investment opportunity. This...
