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29 Sep 2010
doc

ECAPS Merger of Export Companies

Case study - 10 pages - Management

As you all know, our company, ECAPS FURNITURE EXPORT has recently merged with three other export companies from Italy, Russia, and Sweden. Since its establishment, our company has experienced a rapid expansion. It has now taken a leading place among the European furniture market. It is thus time...

29 Sep 2010
doc

McDonald's: Intercultural management

Case study - 14 pages - Management

MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...

29 Sep 2010
doc

LEGO Group vs. MATTEL Inc.

Case study - 19 pages - Finance

The gross profit margin ratio measures the profitability (or gross profit margin) that is generated from each dollar of sales. Profit margin is very useful when comparing companies in similar industries. A higher profit margin indicates a more profitable company that has better control over its...

29 Sep 2010
doc

Boeing: Management Skills

Case study - 9 pages - Management

In order to answer the three question concerning strategic moves that Boeing should take to -achieve profit stability within the global aerospace industry -increase its market share and -align its global strategy with its global structure, some structure points have to be explained. The...

29 Sep 2010
pdf

Lego's financial statements analysis (2005)

Case study - 15 pages - Finance

The gross profit margin ratio measures the profitability (or gross profit margin) that is generated from each dollar of sales. Profit margin is very useful when comparing companies in similar industries. A higher profit margin indicates a more profitable company that has better control over its...

29 Sep 2010
pdf

Financial analysis: Under Armour, Inc

Case study - 16 pages - Finance

"Under Armour? is an American company founded by Kevin Plank a former University of Maryland football player in 1996. Initially, Kevin just wanted to make outfits that would allow athletes to be comfortable in their clothes during their practice sessions. Everything started with a plan to make a...

29 Sep 2010
pdf

Starbucks

Case study - 8 pages - Business strategy

The purpose of this memo is to study Starbucks' strategy. Firstly, the business is analyzed to understand what kind of company Starbucks is, then the PESTEL analysis is implemented to figure out the environment of the market. After establishing a general overview of the internal and external...

29 Sep 2010
doc

Walking the bear: "Danonizing" the Bolshevik Biscuit Factory

Case study - 12 pages - Business strategy

It is largely claimed that a large part of mergers and acquisitions fails. The reasons for these failures are numerous, but one of the most important ones, is the difficulty to deal with different management and organizational cultures. It is explained in the case study about Danone, when it...

29 Sep 2010
doc

How structure, culture and strategy are closely linked in organisations ? What implications does this have for modern organisations?

Essay - 5 pages - Management

Successful Organizations are those who make good use of their culture and their structure and integrate them into any strategic planning. Strategy is in fact, the cornerstone to competitiveness and success. It is a direction and scope towards a long-term advantage and sustaining competitiveness,...

29 Sep 2010
doc

International management strategy: Nestle

Case study - 14 pages - Management

This paper critically evaluates the international strategy of the Nestle Waters. The paper deals with different theories such as Porter's five forces, SWOT analysis, Hofstede's four cultural dimensions, Hill's pressures for local responsiveness and cost reductions, the Integration-Responsiveness...

29 Sep 2010
doc

Strategic management: Ryanair

Case study - 12 pages - Management

Ryan air was born in 1985. To build its strategy, obtain competitive advantages and to become a leader on this market, the company had to study different elements that the organization had to face. These are shown by the graph "layers of the business environment". With the PESTEL method, we can...

29 Sep 2010
doc

Tesco in China

Case study - 19 pages - Business strategy

The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with...

29 Sep 2010
doc

Competition between European football clubs - published: 29/09/2010

Case study - 25 pages - Business strategy

In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...

29 Sep 2010
doc

How tobacco industries can adapt marketing strategies despite such restrictive European legislation?

Case study - 11 pages - Business strategy

The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the restrictive...

29 Sep 2010
doc

HRM and Selection methods

Essay - 3 pages - Human resources

The selection process is really important for a company as it involves the identification of the most suitable candidate, for a particular requirement, from a pool of applicants (Sparrow, 2003, 87). In order to ensure a high-quality decision, numerous strategies have been deliberated but not all...

29 Sep 2010
pdf

Analyzinr Ryanair

Case study - 13 pages - Management

Ryanair is an Irish flying company which was founded in 1985 by the Ryan family. The initial capital invested constituted to just £1. The business vision and mission of this flying company is to offer affordable flights across Europe. It has grown from a small family company to a big quoted...

29 Sep 2010
doc

U.S. Law on Incoming FDI

Worksheets - 2 pages - Finance

As the saying goes ?The grass is always greener on the other side.' With this thought in mind, a venture of a foreign investment in a developed nation usually implies facing few problems and risks. In other words, different types of problems and hazards are encountered as compared to an...

29 Sep 2010
pdf

The case of H&M and Inditex

Case study - 5 pages - Finance

The International Accounting Standards Committee (IASC) dates back its formation to 1973. It was however restructured in 2001 when the name was changed to ?The International Accounting Standards Board (IASB)'. The IASB is an independent private sector body. The prime objective of the IASB is...

29 Sep 2010
pdf

Is "Al-Dar Islamic Fund", created by Pictet, a Geneva based Private Bank, Islamic compliant?

Essay - 10 pages - Finance

Who has created the ?Al-Dar Islamic Fund'? Is it Pictet which is a Geneva based Private Bank which is in compliance with the Islamic culture? The answer to this buzzing mind boggling question is ?No'. As confirmed, the contained shares are not Islamic compliant and secondly the targeted...

29 Sep 2010
pdf

Virgin Energy "Virgin Oil Card" -Business Plan

Business plan - 20 pages - Management

Virgin Energy is a service company that permits customers to purchase buy ?fuel' (unleaded & diesel) at an optional and revolutionary price ("Virgin Price") in advance. However, this facility is available only within the UK. We will begin by offering a wide variety of price indexes for term...

29 Sep 2010
doc

Organizational change and leadership

Essay - 6 pages - Management

When spe?king of org?niz?tion?l ch?nge, ?n import?nt tool in m?n?gement th?t ?ims at providing sust?in?ble development ?nd const?nt growth, it is worth mentioning about le?dership which is ? vit?l qu?lity for ? m?n?ger who is e?ger to come out with the best solution ?nd outcome for the pl?nned...

29 Sep 2010
doc

Global business context, car industry

Essay - 6 pages - Management

The car industry has witnessed major changes over the years, thanks to the growing number of external forces that changed the decades-old practices of manufacturing. This paper analyses the important forces in the last two decades that have had a major impact on the car manufacturing practices....

29 Sep 2010
doc

Boeing corporation case

Essay - 6 pages - Management

Travelling has become very easy and cheap in the last few years. You just have to book your flight early in order to be able to travel all over Europe for less than 60 Euros. For example, if you want to go in Spain, you can visit the website of Ryanair, choose your flight and book it. Generally,...

29 Sep 2010
doc

Google vs Microsoft

Thesis - 13 pages - Finance

Since the launch of the Google Search engine, a paying version has been reserved for the enterprise, which allows firms' access to documents in the internal database of Google. Microsoft has now declared war on the famous search engine. It is a very profitable market and Gartner Group...

29 Sep 2010
ppt

Mittal/Arcelor - Behind the merger

Presentation - 54 pages - Management

In January 2006, Arcelor's share was valued 2.9 times its 2005 EBITDA on the stock market. Six months later, Mittal's last offer to Arcelor amounted to 4.9 times its 2005 EBITDA. This paper studies the developments that took place between these two evaluations and their reasons. In the...

29 Sep 2010
doc

Miller's reasons to diversify - Heineken

Case study - 7 pages - Business strategy

In today's increasingly global economic world, it is hard to find a company focused only on its own national market and single product. The key word for global companies is diversification. Specialized newspapers such as “The Financial Times” abound with news of company takeovers,...

29 Sep 2010
doc

McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour

Essay - 7 pages - Human resources

"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to physical...

29 Sep 2010
doc

Louis Vuitton Moet Hennessy (LVMH) in the luxury market

Case study - 7 pages - Business strategy

Louis Vuitton Moët Hennessy, or LVMH, is currently the world leader in the luxury market. LVMH had recorded high profits in 2006, thus making it the best performer in the fashion and luxury industry. This achievement was acknowledged by the present CEO of the group, Bernard Arnault, who stated...

29 Sep 2010
doc

Supply Chain and Logistics Managements' evolution

Essay - 4 pages - Management

Globally, supply chain management (SCM) is the whole set of tools and methods that are used by managers in order to improve the supply chain of a company. Indeed, supply chain management is regarded as a process in which planning, implementing and controlling, allow the companies to satisfy the...

29 Sep 2010
doc

German accounting rules are suitable for solely domestic companies but not for multinational enterprises. Discuss

Essay - 6 pages - Accounting

Following the Industrial Revolution in 1850 or so, the traditional German accounting appeared in an economic context fiercely influenced by banks. Indeed, for almost a century, banks had been the major financing sources for enterprises. After the WWII, the internationalisation of markets has led...