Southwest Airlines case study
Case study - 8 pages - Management
Southwest Airlines is in the top ranking US Corporation in terms of profits and reputation. This airline has always applied strong strategies in order to be on the top in terms of profits, innovation, and image. This constitutes the culture of this company, which matured over the last...
Transformational Change at British Petroleum : one goal two different leaders
Case study - 5 pages - Management
Before Robert Horton took over as CEO and Chairman of British Petroleum (BP) in 1990, the company's situation was difficult in terms of the lack of clearness of mission and strategic policy within the top 150 managers surveyed at the beginning of 1989. This survey revealed the managers feeling in...
Negotiation techniques: The report of the negotiation
Worksheets - 1 pages - Business strategy
We represent a company that manufactures and exports computers. The potential customer we met proposed an order of 4000 computers at £550 per unit. £550 was suitable for us but quantity seemed to be a little low. Thus, we not only proposed a bigger order, but also a price of £600 per unit. After...
Change management: Discuss the advantages and disadvantages of evolutionary and revolutionary change
Essay - 2 pages - Management
Change management in an organization can be a very difficult task to assume. First you need to diagnose the change needed, set objectives, apply the strategy, measure the results and then re-adjust in consequence. In all those steps, you need to take into account the scope of the organization,...
Financial analysis of Coca Cola Company & Pepsico Incorporation
Case study - 10 pages - Finance
In that report, we will analyze two major American companies principally functioning in the beverage market: Coca Cola and PepsiCo Incorporation. Even if sodas are now considerate as non healthy products, people do consume them. As Coca Cola's activity shows, more than 35% of their revenues...
Engstrom auto mirror plant: motivating in good times and bad
Case study - 5 pages - Management
We all know that human resources management implies a lot of fundamentals for an organization. Human resources must understand the implications of globalization, technology changes, workforce diversity, changing skills requirements, the contingent workforce, decentralized worksites and also...
The Ikea site visit : organisation of Saint Quentin Fallavier platform
Case study - 16 pages - Logistics
IKEA is a privately held international low-cost home-furnishings retailer. It was founded in 1943 in Sweden by Ingvar Kamprad, but is now owned by a Dutch-registered foundation, which is still controlled by the Kamprad family. This foundation, whose offices are in the Netherlands, Sweden and...
From a new organization, to sustainable development: case study of " Bounce of C2D "
Case study - 27 pages - Logistics
After the first case study of C2D, the second case study titled "Bounce of C2D? is presented. This first deliverable is an overview of the project that presents the new management of stock. Schemes and explications will show our final solution, which is based to a restocking set time and quantity...
Analyzing financial STATEMENTS: Christian Dior (2007)
Case study - 30 pages - Business strategy
In a short span of time, the Christian Dior group achieved its main objective: to make LVMH the world leader of the luxury industry. This accomplishment was achieved despite the risks of the prevailing economic situation. Thanks to a rigorous financial management and the purchases made by some of...
Entrepreneurship
Essay - 8 pages - Management
Being an entrepreneur is more about doing something what one loves and especially something which can bring creativity, innovation and change. Over the last twenty years, entrepreneurship has been viewed mostly as the action of starting a new business and nothing more than it but a lot of...
Analysing financial statements: analysis of Mattel and Hasbro
Case study - 55 pages - Finance
For this analysis, I have decided to study the cases of Mattel and Hasbro. These two companies sell toys all over the world. After the computation of all figures and ratios, we have decided to study the companies on two different standpoints: Loubna will demonstrate which one of the two companies...
Logistics, research report: luggage flow issues in airports
Essay - 12 pages - Logistics
An airport terminal building provides all major passenger services, such as ticket sales, passenger check-in, baggage handling, and security. Inside the terminal, airline employees make flight reservations for travelers, issue seat assignments and coordinate aircraft boarding. All these services...
E-Business: Sephora.com
Case study - 14 pages - Management
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...
Strategy of the Japanese airline ANA
Case study - 10 pages - Business strategy
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
Logistics gateway to Europe
Case study - 28 pages - Logistics
The project for a logistics gateway to Europe is about to set up a physical distribution system into the European market. The distribution system has to be developed for a non-European company with a new or existing product in a European market. Therefore we had to chose a couple of European...
Finnish management vs. Greek management
Essay - 11 pages - Management
We wanted to create our report on the difference of management between Japan and the United States but we were one of the last groups to choose our theme and it was already taken. So we took the last theme that was left: Europe. A lot of the European countries we wanted to study had already been...
Financial management: BIC
Case study - 20 pages - Finance
The year was very important for BIC Group, with an increase in the challenges of the global economic, from raw material price increases to currency fluctuations. BIC is actually gaining market share in highly competitive categories. And also, it launched the first disposable phone in France. That...
The influence of advertising and medias on children
Essay - 10 pages - Management
It has become obvious that advertising is designed to influence children. Advertising has an impact on their needs, their desire and their requests. How has it evolved in this way and what are the reasons of this interest for such a young audience? How can we define advertising? Advertising is an...
Apple computer 2006
Case study - 9 pages - Business strategy
Currently, Apple is one of the most renowned IT companies in the United States and across the globe. Indeed, the net income of the firm rose from $39 million in 1981 to $1335 million in 2005. In 2008 April 23 Apple announced the financial results for the second quarter of the fiscal ended in...
Management at Ikea
Case study - 30 pages - Management
Almost everyone has had an experience of a visit to an IKEA store. Every day, 1 million visitors frequent these stores. What hides behind this yellow and blue logo? What makes it so typically Swedish? To answer in a simple succinct and synthetic way about these interrogations within a framework...
The Body Shop
Essay - 15 pages - Business strategy
The cosmetics industry is one of the biggest industries in the world. The worldwide annual expenditure for cosmetics is estimated at U.S. $18 billion. There is strong global competition in this industry. To obtain a competitive advantage, companies need to invest a lot. They have to innovate...
Role of internet in international and global sourcing
Essay - 8 pages - Business strategy
“For most companies, the ‘nirvana' of seamless online sourcing has yet to become a reality.” (Ross Tieman 2004). In fact since the last decade internet has became a major tool of our life, as well as in business. It appeared at the same time when global sourcing had begun to be...
Stress at work
Essay - 6 pages - Human resources
Even the most stable brain operates just a millimeter from madness. Stress is the body's way of responding to any kind of demand. It can be caused by both good and bad experiences. Many different things can cause stress - from physical (such as fear of something dangerous) to emotional (such...
The communication strategy of la Française Des Jeux
Case study - 16 pages - Management
"La Française Des Jeux" organizes and operates the lottery in France. It is a public company (société d?economie mixte). The state holds 72% of the capital. "La Française Des Jeux? has a monopoly for the organization and exploitation of lottery and sports bets games in our country. It has to...
Investment management and modern portfolio theory
Essay - 9 pages - Finance
Various assets or types of investment (stocks, bonds and cash equivalents) held and/or managed directly by investors, constitute a portfolio. In order to build up a coherence between risk tolerance and the investing objectives, investors favor large cap value stocks based on index funds if their...
Management decision making
Essay - 9 pages - Human resources
One of the main qualities employers look for, when they hire us as managers and leaders,, is our ability to make decisions. The decision making skill is not a quality found to equal measure among people, and the manner of deciding things varies depending on the personality and personal experience...
The impact of external growth strategies on airline corporate branding
Case study - 35 pages - Business strategy
The deregulation and the overcapacity of many industries have led to a record level in external growth operations in the late 1990s (Doyle 2000). Nevertheless, development by acquisition tends to be selective in terms of industry sectors. In banking, insurance, pharmaceutical, airline and...
International business strategy: international strategic alliances
Essay - 9 pages - Business strategy
According to author Charles Hill's views on Global Business Today, "Collaboration between competitors is fashionable; recent decades have seen an explosion in the number of strategic alliances". Indeed, the global economic system is nowadays so complex and the competition is too strong that...
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)?
Case study - 70 pages - Business strategy
First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors such as product, price, place, promotion seem...
A strategic review of Tesco PLC in the United Kingdom
Case study - 13 pages - Business strategy
Founded in 1924, Tesco is the largest supermarket chain in Great Britain and one of the most profitable organization, which sells food and non-food items. It now controls just over 30% of the grocery market in the UK. In 2007, it announced over £2.55 billion in profits. It has approximately 1880...
